DivvyHQ

APRIL 18, 2019

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing. BTW – This is Where a Content Marketing Platform Gives You a Competitive Advantage.

Top of Funnel 72

Top of Funnel Marketing Strategy Marketing & Strategy Planning 72

DivvyHQ

MARCH 5, 2020

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days. Need some pointers? Read on.

Distribution 106

Distribution Content Content Marketing Effectiveness 106

DivvyHQ

MARCH 19, 2020

Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Build it and they will come? It doesn’t work that way in today’s noisy digital world. Here’s more.

Advertising Channels 125

Advertising Channels Distribution Content Marketing Content 125

DivvyHQ

JULY 22, 2019

Whether you’re just getting started in the content marketing game, or you’ve just been tasked with building out a new content team, identifying a handful of content themes to focus on is one of the most important exercises in developing a content marketing strategy. Content marketing/software.

Planning 69

Planning Content Marketing Content Marketing & Strategy 69

DivvyHQ

JANUARY 13, 2021

You know all those amazing pieces of content you produced in 2020 that didn't get the traction you expected? I'd bet money that a lack of distribution and promotion is to blame. Let's change that in 2021. Here's a good starting point.

Distribution 74

Distribution Content B2B Promotion 74

DivvyHQ

MAY 26, 2019

Content marketing could be considered an endurance sport. The content you create has to be constantly flowing to help you reach your goals of attracting and engaging your audience. Well let’s start by breaking down some of the main concepts, namely production and content workflows. Scheduling on a content calendar.

Automation 101

Automation Work Management Content Marketing Marketing Management 101

DivvyHQ

JULY 10, 2019

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 207

Marketing Analytics Tools Class Budget Programs Analytics 207

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 124

Social Media Social Marketing Planning Media 124

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

DivvyHQ

JULY 19, 2017

One of the ultimate goals for us here at DivvyHQ is to become known as the go-to product for businesses that want to improve their content marketing process. and to extend your company’s content distribution to the sales and HR teams as well.

Top of Funnel 41

Top of Funnel Sales Management Marketing Management Buyer's Journey 41

DivvyHQ

MAY 19, 2021

Outside of Google playing a role in bringing visibility to content, a large part of the content game is figuring out how to get it in front of your target eyeballs. Unfortunately, paying for exposure and placement is all but required these days. Here are 5 fruitful tactics to consider.

Distribution 52

Distribution Tactics Content Marketing Content 52

DivvyHQ

MAY 16, 2019

As a content marketer, you know that the road from idea to completed content can have twists and turns. That’s the essence of content planning, and to get to that destination, you’ll need a robust content planning framework. Content planning is different from creating a content marketing strategy.

Planning 94

Planning Content Marketing ROI Content 94

DivvyHQ

AUGUST 12, 2019

Content marketing across a large organization has unique challenges. However, content marketing is essential to a company’s growth. With enterprise content marketing, having the ability to be agile when change is needed is essential. Enterprise Marketing Research: Trends and Challenges.

Enterprise Management 76

Enterprise Management Work Management Planning Content Marketing 76

DivvyHQ

MARCH 5, 2020

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days. Need some pointers? Read on.

Distribution 52

Distribution Content Content Marketing Effectiveness 52

DivvyHQ

MARCH 5, 2020

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days. Need some pointers? Read on.

Distribution 52

Distribution Content Content Marketing Effectiveness 52

DivvyHQ

JUNE 4, 2019

Content marketing platforms can address a multitude of challenges for companies on the rise. If your team isn’t ready for a content marketing platform, or more importantly, ready for change, then buying one can be the wrong decision. They’re not, however, a cure-all. Tell Us Where it Hurts.

Planning 63

Planning Content Marketing Work Management Marketing Management 63

DivvyHQ

JULY 23, 2019

When you have everything centralized in a content marketing metrics dashboard, it enables you to have access to real-time data and make smarter marketing decisions. In building the ideal content marketing metrics dashboard, there are many considerations on what to include. Which Content Marketing Metrics Matter?

Top of Funnel 76

Top of Funnel Marketing Automation Services Planning Ad Building 76

DivvyHQ

MAY 22, 2023

What exactly is a content marketing manager? To understand these questions, you first need to have a clear picture of what content marketing managers do on a day-to-day basis. Do you need one? Quick hint: They do a lot.

Content Marketing 103

Content Marketing Planning Content Marketing & Strategy 103

DivvyHQ

FEBRUARY 21, 2019

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers. We’ll leave that to the Oscars and the grouches.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

DivvyHQ

MARCH 19, 2020

Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Build it and they will come? It doesn’t work that way in today’s noisy digital world. Here’s more.

Advertising Channels 52

Advertising Channels Distribution Content Marketing Content 52

DivvyHQ

MARCH 19, 2020

Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Build it and they will come? It doesn’t work that way in today’s noisy digital world. Here’s more.

Advertising Channels 52

Advertising Channels Distribution Content Marketing Content 52

DivvyHQ

JULY 1, 2019

Content automation has revolutionized content marketing, empowering marketers to get content produced faster and, for those who take a strategic approach, execute targeted content campaigns with better results vs. other marketing tactics. Content Automation Applications.

Marketing Automation Services 102

Marketing Automation Services Automation Work Management CMS Development 102

DivvyHQ

FEBRUARY 9, 2018

Laura Busche, author of Powering Content: Building a Nonstop Content Marketing Machine , explains that humans are drawn to content even if we don’t realize it. In addition, there are hundreds of different options, tactics, and tools all claiming to be the key to a good content marketing strategy.

Marketing Analytics Tools 40

Marketing Analytics Tools Content Storytelling Work Management 40

DivvyHQ

DECEMBER 7, 2021

Content marketing is about creating and sharing content to serve customers, solve problems, and build relationships. But ask any content marketer and they'll tell you some horror stories about when things didn't go as planned. Done well, it engages visitors and keeps them coming back.

Planning 111

Planning Content Marketing Content Marketing & Strategy 111

DivvyHQ

NOVEMBER 5, 2020

Content marketing requires more than just a strategic approach and some creative resources. Here are some ways in which big data can be used to improve your content marketing. Your strategy should be backed and evolved with data, both big and small.

Content Marketing 133

Content Marketing Content Marketing & Strategy Creativity 133

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. However, that doesn’t mean that a content marketing team shouldn’t understand this role, and play a role in the process. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved.

Media Plans 93

Media Plans Planning Content Marketing Paid Search Agency 93

DivvyHQ

JULY 24, 2019

Easy—a word every content marketer longs to hear! Content marketing is a complex discipline after all, so if there’s a way to simplify workflows and processes, you’re probably all in. One of the best ways to do this is with content automation. And content automation is easy with the right platform.

Automation 60

Automation Budget Programs Content Planning 60

DivvyHQ

OCTOBER 6, 2020

Social media plays a prominent role in content marketing. It’s a vital channel to distribute and promote content. But an effective social media marketing strategy encompasses more than just promoting content. The two practices need to complement each other in order to maximize the effectiveness of both.

Social Media 65

Social Media Social Marketing Content Marketing Media 65

DivvyHQ

JUNE 18, 2019

Content creation. Publishing and distribution. Do you often get content requests from other internal departments? Is leadership constantly asking for new marketing materials? One of the smartest ways to create more organized content is to make meetings more efficient. Review and approval.

Efficiency 88

Efficiency Product Content Work Management 88

DivvyHQ

APRIL 20, 2020

In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational needs first, will be far more successful in the long run.

eCommerce 102

eCommerce Content Marketing Planning Content 102

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy? Image: CMI.

Template 314

Template Marketing & Strategy Marketing Strategy Content Marketing 314

DivvyHQ

DECEMBER 6, 2021

Enterprise content teams know that content marketing is a multi-faceted process. Having a solid distribution strategy ensures that your assets are reaching enough people to achieve your desired levels of traffic, engagement, and conversions. Here's 6 innovative strategies to help you scale your content reach.

Marketing & Strategy 109

Marketing & Strategy Distribution Content Traffic 109

DivvyHQ

MAY 14, 2020

Passion is the driving force behind these organizations, and finding others that share that passion is a perfect role for content marketing. Learn more in our 2020 Guide to Content Marketing for Nonprofits.

Content Marketing 89

Content Marketing Planning Content Marketing & Strategy 89

Launch Marketing

AUGUST 30, 2017

The number of content planning and marketing tools available to B2B marketers today is larger than ever. Some technologies help you create content, some help you distribute content, and still others help you measure the effectiveness of content. Need help tackling your content development efforts?

Planning 55

Planning Tools Work Management Marketing Management 55

DivvyHQ

SEPTEMBER 17, 2018

Coordinating their varied personnel and departments under duress proves a tough task for Kirk and Picard; I’m sure any content marketing manager working in an enterprise setting can relate. These are just a few of the uniquely prevalent challenges faced by large and distributed content teams. Siloed business units.

Enterprise Management 40

Enterprise Management Content Barriers Distribution 40

DivvyHQ

APRIL 8, 2016

Take a few seconds to ponder a simple question: Are you getting enough eyeballs on your content to achieve its specific objective? In today’s #captainobvious, Content Marketing 101 lesson, you know that your content programs should have a clear target audience. You Need a Content Distribution/Promotion Strategy.

Distribution 40

Distribution Promotion Top of Funnel Microsite 40