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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Competitive Intelligence and Benchmarking Tools.

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The Top 6 Benefits of Content Automation

DivvyHQ

Content automation has revolutionized content marketing, empowering marketers to get content produced faster and, for those who take a strategic approach, execute targeted content campaigns with better results vs. other marketing tactics. Content Automation Applications. Content Calendars.

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Personalization is Powerful, But Don’t Get Too Personal

DivvyHQ

The overall concept of content personalization on the web has been growing rapidly in the last decade. And when you have lots of data on your audience segments, personalization opportunities abound, content relevance hits its mark and CTRs soar. For DivvyHQ, our personality is stated simply: We are content nerds.

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Starting Simple: 14 Ways to Maximize Your 14-Day DivvyHQ Trial

DivvyHQ

We love talking about how DivvyHQ makes work life better for busy content marketing teams. That’s why we so strongly encourage content leaders who need to simplify content production workflow to try out the 14-day trial. How can you explore DivvyHQ to make sure it will deliver the future state you seek?

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What Does a Content Marketing Manager Do Exactly?

DivvyHQ

While the practice of content marketing has been around for decades, it’s only started to come into its own as a recognized and respected form of marketing in the last decade. As the practice has proliferated globally, so has the introduction of dedicated, content-centric staff within corporate marketing organizations.