Act-On

SEPTEMBER 24, 2023

Hitting the #1 position in search results is every SEO marketer’s dream. Lower funnel keywords are an often neglected SEO strategy for marketers. Lower funnel keywords are an often neglected SEO strategy for marketers. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

illumin

MARCH 21, 2024

Using accurate keywords is a critical part of contextual targeting. While keyword research is a good first step, it isn’t enough. Marketers need to use specific and relevant keywords to sell their brand. Keywords and product names can be flagged as inappropriate or irrelevant out of context.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engine optimization. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page.

Search Marketing 134

Search Marketing SEO Mobile Advertising Long Tail Marketing 134

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. Consider starting with Pinterest to find keywords.

Paid Content 131

Paid Content Search Marketing Promotion Advertising Agencies 131

Go Beyond SEO

MAY 8, 2024

Ever wonder why some law firms always top Google searches? It’s about using attorney search engine marketing , or SEO. Attorney search engine marketing , or SEO for law firms , is crucial for boosting the visibility and success of your law firm online. It helps your firm show up when people search for legal help.

Search Engine Marketing 60

Search Engine Marketing Search Marketing Paid Search Agency Marketing Analytics Tools 60

Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. That’s where technical SEO comes in.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial.

Lead Ranking 252

Lead Ranking Content Lead Scoring Keywords 252

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Love it or hate it, as marketers, we’re all aboard this fast-moving train. It’s time to embrace the chaos and create video content that leaves a lasting impression. Image Source: BuzzFlick So, what are video content goals?

Fulfillment 222

Fulfillment Video Marketing Content CTR 222

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

Search Marketing 132

Search Marketing Paid Search Agency Planning PPC 132

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. You get a bird’s eye view of the keyword landscape.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. But how exactly does fresh content impact your SEO ?

SEO 224

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 224

Contently

MAY 11, 2024

A quick search for “best pizza near me” yielded several promising prospects, and we selected one for our weekly fix. According to data directly from Google , searches containing the phrase “open now near me” have grown globally by over 400% year-over-year. So, what is local search optimization, and why is it important?

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. To combat this, we recommend conducting an SEO content audit.

SEO 122

SEO Content Keywords Analysis 122

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. Are searchers even looking for long form content on this topic?

Keywords 105

Keywords Research Traffic Lead Scoring 105

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 237

Marketing AI Ethics Content User-Generated Content 237

ClickZ

JULY 16, 2021

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic. Content created in partnership with Semrush.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Navigate the Channel

SEPTEMBER 7, 2023

In the ever-evolving landscape of Search Engine Optimization (SEO), the question of whether keywords still hold significance is one that frequently arises. In this article, we will delve deep into the world of keywords , their relevance, and how they can still impact your SEO efforts in 2023.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending?

Paid Content 245

Paid Content Budget Programs Research Marketing Analytics Tools 245

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. Why build a keyword ontology?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. This type of content analysis isn’t easy. Search Volume Still Works. I do understand though.

Buyer's Journey 334

Buyer's Journey PR Content Analysis 334

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. You’d surely appreciate any shortcuts you can find.

Trends 261

Trends Marketing AI Lead Scoring Lead Ranking 261

Webbiquity

APRIL 3, 2018

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Now, just as pursuing a post-high school education doesn’t guarantee you a financially rewarding career, search engine optimization efforts can’t guarantee high rankings. Authentic Language.

Keywords 249

Keywords SEO Wikipedia Fulfillment 249

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Search Engine Journal

NOVEMBER 24, 2021

Learn how to find the best keywords for comparison content with this step-by-step process designed to improve your organic product marketing strategy. The post Building A Keyword Strategy For Comparison Content appeared first on Search Engine Journal.

Comparison 120

Comparison Keywords Ad Building Marketing & Strategy 120

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 214

Marketing Budget Work Management Marketing Management Marketing Budget Creation 214

Content Marketing Institute

JUNE 16, 2020

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept.

Keywords 139

Keywords Research Trends Content 139

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Gone are the days when keyword stuffing and writing consistent blogs once a week were enough to get your website noticed.

SEO 125

SEO Marketing & Strategy Content Lead Scoring 125

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year. This includes managing Google My Business profiles and garnering positive reviews.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. A company’s SEO content strategy should be built around this core distinction.

Top of Funnel 126

Top of Funnel SEO Long Tail Marketing B2B 126

Brightedge

APRIL 29, 2024

Traditional search augmented with Generative AI like Google’s Search Generative Experiences are now being tested outside of labs and are expected to impact 84% of search queries. AI-first search engines like Perplexity are experiencing a monthly growth rate of 40%.

AIO 64

AIO Search Marketing Planning User-Generated Content 64

Top Rank Marketing

APRIL 8, 2024

If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year. What is the purpose of a content audit?

Lead Scoring 120

Lead Scoring Lead Ranking Paid Search Agency Content 120

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword. Why topic clusters overtook keywords for SEO.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Among their ongoing challenges: attracting traffic to content, improving its SEO performance, and generating content ideas.

Marketing AI 209

Marketing AI Trends Google SEO 209

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. What’s driving the renewed focus on organic search?

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. But digital marketing experts disagree.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

DivvyHQ

JUNE 27, 2022

If you've been involved in content marketing over the past decade, you understand the importance of researching and incorporating keywords into your website content. So, what’s new in 2022 related to the importance of keywords that your content team should know? Let’s dive in and find out.

Keywords 87

Keywords Content Google Research 87