Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Most likely, you’re focusing on digital marketing more than ever before. Redirect marketing money. Create informative videos.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Martech Advisor

JANUARY 16, 2020

But, have we, as marketers, covered all our bases and are ready to face the outcomes? Let’s find out how marketers are preparing for the Brexit 2020 deadline. How will they strike a balance between market access and regulatory sovereignty? Moreover, what impact will Brexit have on marketers in 2020 and beyond?

Planning 66

Planning Contingency Planning Work Management Paid Search Agency 66

chiefmartech

MARCH 27, 2017

For marketing executives and their teams, building an effective marketing technology stack is a daunting prospect. Marketing executives are having to consider innovation, scalability, and a clear balance between short-term revenue impact vs long-term competitive advantage. How do we recruit, hire, and nurture the right team?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” The category creation aspiration failure Popularized by evangelists from high-growth point solutions, this advice to create a new category was both the least achievable and most costly.

Work Management 101

Work Management Marketing Analytics Tools Enterprise Management Tactics 101

Hinge Marketing

JANUARY 31, 2022

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Martech

OCTOBER 25, 2022

Because retail and email marketers on the front lines know that the holiday season is going to happen a lot sooner this year than it has in the past. I also could have told that talking head that holiday campaigns aren’t the only things stressing us marketers right now. Friends, it’s budget time. . Why the spit-take?

Email Marketing 95

Email Marketing Tactics Paid Search Agency Enterprise Management 95

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework. What is a Marketing Mix?

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Hinge Marketing

JULY 18, 2019

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

SWZD

NOVEMBER 6, 2017

If you’re like most marketers, you are probably busily putting together your 2018 demand generation budget right about now. Demand generation spending is one of the easier marketing items to connect to ROI (compared with branding and other initiatives). Establish Your MBR (Marketing Budget Ratio).

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Budget Programs Demand 76

Exo B2B

FEBRUARY 12, 2018

It happened on February 5th: a sudden, somewhat unexpected market correction. How are B2B business affected – if at all – by market fluctuations or by a financial crisis? Of course, B2B companies are affected by the markets. As far as markets grow and the economy is doing well, nothing to worry about.

Paid Search Agency 40

Paid Search Agency Contingency Planning Companies Marketing Budget 40

Webbiquity

JANUARY 4, 2022

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? Some marketing dashboard tools are easy to use but very limited in scope.

Enterprise Management 336

Enterprise Management Work Management Marketing Management Marketing Automation Services 336

ClearVoice

MARCH 3, 2020

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. Generating content requires mindful planning and diligence. Where do you find additional talent to assist with campaign ideation and content creation?

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Hinge Marketing

SEPTEMBER 11, 2017

Strategic marketing sounds like it would be a good idea for a professional services firm. That’s where strategic marketing comes in. Strategic Marketing Defined. Strategic Marketing is the use of marketing disciplines to achieve organizational goals by developing and maintaining a sustainable competitive advantage.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96