Integrated B2B

JULY 28, 2020

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! Essentially, a copywriter is a content writer. A unique skillset. Need a fresh-eye?

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Industrial Marketing Today

JUNE 19, 2010

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Content Standard

AUGUST 9, 2023

Optimizing and scaling output Because generative AI models can differentiate between content formats, interpret personas, and mimic a wide range of writing styles, they can help quickly reformat content for cross-channel promotion or generate new content for rote copywriting tasks. Pure AI-generated content can not be copyrighted.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89