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8 Copywriting Techniques to Boost Email Conversions

Content Marketing Institute

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. 59% of surveyed B2B marketers say #email is the best channel for generating revenue via @adage.

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Cold Email Copywriting Best Practices

PureB2B

We are going to show you the cold email copy best practices that will provide value to your prospects and increase your response rate. Benefits of Writing Bulletproof Cold Email Copy. With over 293 million emails sent and received every day , your email marketing copy needs to stellar if you want to stand out.

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Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting

ClickZ

30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level. After an initial testing period with Phrasee, a strong pattern and upward trend of positive email marketing performance emerged.

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ChatGPT beyond the hype: How to use AI models for better email marketing

ClickZ

Some marketers say ChatGPT and its cousin, DALL-E for generating images will create content faster and more accurately than human creators. ChatGPT: finally, a tool just for copywriters… Every other marketing function has tools to help them succeed. 30-second summary: ChatGPT has gone from “What is it?”

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[Expert Insight] Planning is Critical Step for Email Marketing Campaigns

KoMarketing Associates

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue?

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How to Write Compelling Subject Lines

Sharpspring

Ultimately, your email campaigns’ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book won’t entice people to open your email if the message isn’t compelling. This is where copywriting comes in. Why good copywriting is crucial to email marketing success.

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But Wait, There’s More! Why Cheesy Copy Still Works.

The Point

Effective email copy is not like a letter to your grandma; unless, that is, you’re asking Grandma to sponsor you for the 5K Fun Run at the park. A good email campaign isn’t designed to make people feel warm and fuzzy about you, your company or your product, or generate awareness, or promote your brand.