DivvyHQ

JANUARY 19, 2023

If your content teams and subject matter experts want to create high-quality, on-brand content, they need the right training. Check out our latest article to learn about the different types of content marketing training, programs available, and find the perfect one for your producers.

Training 90

Training Content Marketing Content High Quality Lead 90

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. Don’t ask them to write the content for you.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Ambal's Amusings

SEPTEMBER 3, 2009

Bob Bly's CopyWriting Blog. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Find her website at Global Copywriting. Michael Stelzner's WritingWhitePapers Blog. Jonathan Kantor's TheWhitePaperPundit Blog. Jim Lodico's WhitePaperSolution Blog. Sarah Mitchell.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Content Standard

AUGUST 9, 2023

Optimizing and scaling output Because generative AI models can differentiate between content formats, interpret personas, and mimic a wide range of writing styles, they can help quickly reformat content for cross-channel promotion or generate new content for rote copywriting tasks.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. Develop lasting relationships with top-quality copywriters and they’ll become one of your most valuable assets. Limited budget?

Paid Content 106

Paid Content SME Product Tips 106

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Janice King's Bio.

Paper 100

Paper Work Management Marketing Management SME 100

Directive Agency

JULY 26, 2016

Do they define keywords and track them showing progress? You can’t just throw a few keywords onto a website and miraculously jump into the top spot on the SERPs unless you run an uber-authoritative website like Amazon.com. Do they stuff keywords in their content and title tags? Do they keep the client updated on deliverables?

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76