Webbiquity
APRIL 5, 2022
The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. The popularity of content marketing and unfortunate proliferation of awful writing was addressed here previously in the post 17 Tragically Common Copywriting Mistakes to Avoid.
nDash
OCTOBER 26, 2020
Kate Smedley – HR Tech Copywriter . Tess Taylor – HR & eLearning Copywriter . Seasoned human resource and eLearning professional with two decades of crafting copy for both website and print marketing. Liz Sheffield – Copywriter for HR Marketers . “I Performance management. Workplace wellness
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Altitude Marketing
OCTOBER 23, 2018
This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. What percentage of revenue should I spend on marketing?” “How much do companies spend on marketing?” Step 1: What to Budget for Strategy.
The Effective Marketer
MARCH 17, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Good balance between copy and design elements. Big blue lead in.
The Effective Marketer
JANUARY 6, 2009
Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.
The Effective Marketer
MAY 9, 2011
When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e.
The Effective Marketer
MARCH 9, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland.
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