WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. Her tips also apply to finding writers through a LinkedIn or Google search. . If your ideal provider is a Hedge Fund SME (subject matter.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. Her tips also apply to finding writers through a LinkedIn or Google search. . If your ideal provider is a Hedge Fund SME (subject matter.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 90

Paper Promotion SME Content 90

BOP Design

FEBRUARY 24, 2020

The writer finds a new location that enables them to have a smooth interview call with a subject matter expert (SME) with the client. In order to accommodate busy SMEs, good writers are willing to schedule calls well in advance and also go with last-minute schedule changes. I’ve learned that successful copywriters don’t just appear.

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

BOP Design

DECEMBER 26, 2018

Whether this is your first time or 50th time as the subject matter expert for a piece of B2B marketing content, we’ve got a few quick tips to ensure it’s a smooth, painless process for you (and your marketing team). Prepare for the Interview. If you aren’t sure which vertical the article is going to target, ask.

SME 48

SME Content Copywriting Paper 48

nDash

NOVEMBER 3, 2021

SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects. Law & Politics. Science & Medicine. Science & Medicine. Industrial. Industrial.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Ambal's Amusings

NOVEMBER 5, 2009

Jonathan Kantor's Tip. Bright, colorful SME quotes represented as large page callouts. Michael Stelzner's Tip. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Find her website at Global Copywriting. Sarah Mitchell's Tip. Jonathan Kranz's Tip.

Paper 100

Paper Enterprise Management Work Management SME 100

SmartBug Media

JUNE 3, 2020

Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. Here are seven tips for ensuring that you interview subject matter experts well so you can create engaging inbound marketing content that converts.

SME 90

SME Tips Copywriting Case Studies 90

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea. Copywriter.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

SmartBug Media

APRIL 12, 2019

, corporate training, real estate software, genetic data analysis, and end-of-life IT asset handling, I’ve had plenty of moments when panic set in and I wondered if I was cut out for the copywriting industry. Here are six of my go-to tips: Tip 1: Do an SME Interview. Slowly but surely, you’ll become the SME!

SME 80

SME Paper Content Copywriting 80

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. Don’t ask them to write the content for you.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

DivvyHQ

DECEMBER 8, 2020

Content marketing can be a laborious endeavor, so it's not surprising that many companies look to outsourcing this effort. If you're considering it for 2021, familiarize yourself with the pros and cons and determine if it’s a smart move for your content team.

Content Marketing 73

Content Marketing Planning Content Paid Search Agency 73

Ambal's Amusings

SEPTEMBER 3, 2009

Bob Bly's CopyWriting Blog. Tips on terrific titles for white papers. Tips on writing white papers as tips. Stephanie Tilton's Tip. Michael Stelzner's Tip. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Sarah Mitchell's Tip.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

SmartBug Media

JULY 16, 2019

Inevitably, you will need to conduct some research and maybe even seek out the help of SMEs within your organization. SME interviews are great for not only tackling the topic at hand, but for writing future content. Even with a decent knowledge of your technical product, topics may come up that go beyond your limited expertise.

Creativity 65

Creativity SME Thought Leadership Buyer Personas 65

Single Grain

NOVEMBER 18, 2019

According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: These content marketing tips are intended to fill that gap. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters.

Paid Content 106

Paid Content SME Product Tips 106

Content Standard

AUGUST 9, 2023

Optimizing and scaling output Because generative AI models can differentiate between content formats, interpret personas, and mimic a wide range of writing styles, they can help quickly reformat content for cross-channel promotion or generate new content for rote copywriting tasks. And that’s just the tip of the iceberg.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

DivvyHQ

JUNE 8, 2021

Want to be a leader in your industry? One way to do that is by sharing educational content on topics that matter to your followers. This simple strategy can establish your brand, attract customers, and boost your reputation, establishing you as an authority. Here's how from guest contributor Jori Hamilton.

Education 138

Education Brand Identity Branding Ad Building 138

Ambal's Amusings

NOVEMBER 23, 2010

Jonathan Kantor's Tip. This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process.

Paper 100

Paper Work Management Marketing Management SME 100

Directive Agency

JULY 26, 2016

Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. Quick tip: If the main tests the SEO agency conducts is A/B tests, then I do not recommending hiring that SEO agency. What are common indicators of trust? IqSeo.uk // Twitter. Barry Feldman.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76