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6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

Unbounce

As a modern marketer, you’re expected to be a multitasker with a diverse skill set. So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. You may be wondering what he can teach you about landing page copywriting.

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The Secret of Using Emotional Headlines

Marketing Insider Group

Emotional headlines are one of the most powerful marketing tools. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. These Content Marketing Mistakes Will Put Your E-Commerce Site In Danger ”.

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The Foolproof Guide to Hiring Direct Response Copywriters Who’ll Make the Cash Registers Ring for Your DTC Brand (+ Our Curated List of Copywriters)

Convert

And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness. What is Direct Response Copywriting? Direct response copywriting compels the reader to take action now.

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B2B Lead Generation Form Tactics for High-Quality Leads

The Lead Agency

This information becomes the bedrock upon which successful marketing strategies are built. Our Top Tip: Have fewer fields, but identify one or two specific questions to ask to ensure the leads are relevant. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. Our Top Tip: Just do it.

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8 Copywriting Techniques to Boost Email Conversions

Content Marketing Institute

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails. BtoBMagazine Click To Tweet. Use it to create two variations.

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Cold Email Copywriting Best Practices

PureB2B

With over 293 million emails sent and received every day , your email marketing copy needs to stellar if you want to stand out. Subject lines that feel unique (tailored to the recipient), or have a sense of urgency (agitate a pain point) have a 22% higher open rate than emails that don’t. One final tip: keep your subject line short.

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How to Write an Email: 7 Email Copywriting Best Practices

ConvertKit

While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Actually, one study found that 35% of marketing emails are opened based on email subject lines alone.). Subject line. Preview text.