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A/B Testing: The ABCs of Paid Social Media

Anyword

However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35. This difference was so notable that it affected the company’s content strategy as a whole, and the team quickly began writing articles to cater to these newfound shoppers.

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Accelerate Agency shortlisted for ‘Best Use of Data’ at the UK Growth Awards 2020

accelerate agency

The UK Digital Growth Awards is about celebrating exceptional agencies, the great work and talent that have driven digital growth and sales across all sectors and can demonstrate real and tangible results to the bottom line. Read the full case study below… About the challenge. Implementation & creativity.

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How to do marketing personalization at scale

Martech

It’s a new paradigm in 2023, supported by research. To answer this, here’s a look at some how well-known companies are successfully using a range of different marketing personalization software solutions. The result: A 65% drop in cost per acquisition (CPA) month on month. No personalization, no leads.

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Paid advertising: Tips to boost qualified leads and reduce costs

Martech

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. During high-traffic times, you can try paid social advertising.

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The Ultimate Guide to PPC

Hubspot

CPM (Cost per Mille). CPM, also known as cost per thousand, is the cost per one thousand impressions. It’s most commonly used for paid social and display ads. Brand awareness is how familiar your target audience is with your company. Paid advertising is not “set it and forget it.”

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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS. while maintaining our ROAS performance goal.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn. Sprout Social ) Nearly one-third of U.S. Sprout Social ) LinkedIn is responsible for 50% of social media traffic for B2B websites and blogs.