LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Average Cost Per Conversion.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Unbounce

JUNE 10, 2021

Marketers talk a lot about getting customers, but not so much about what it costs. Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. Cost-per-action (CPA) is one way to measure this.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Most importantly, LinkedIn’s competitively priced ad rates produce results. The answer is simple.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

ClickDimensions

MARCH 8, 2023

Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. So, to help you out we have put together a list of the top 35 common acronyms used in the digital marketing world. CPA can be competitive which in turn leads to high costs.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Single Grain

APRIL 24, 2023

A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. The Challenge: Convert Prospects into Paid Subscribers Twenty20 suffered from many barriers in its growth and needed to overcome them.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Convert

NOVEMBER 8, 2022

“PPC is dead.”. PPC is dying.”. PPC is still alive and well. No, not as many marketers are crazy about it as they once were. With ad blockers, huge privacy shifts, tough competition, etc., But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Bluetext

MAY 8, 2023

Whether you’re just getting to grips with your first internship in a marketing department or you’re a 30-year marketing industry guru, we can all agree that acronyms are well and truly ingrained in the industry and used daily. CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people!

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. Marketing Program and Concept Acronyms DM : Direct Mail DDM : Dimensional Direct Mail.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

PureB2B

JULY 12, 2016

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). In simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer?

Cost per Acquisition 62

Cost per Acquisition Paid Content Acquisitions Cost 62

LeadSquared

APRIL 5, 2016

Does your bid increase if you exclude search partners? So, to generate an equal number of clicks, you would need to spend more. Can you elaborate on the Interest Category called In Market? In market segment are people aggressively looking for a product or service as identified by Google. Check out this link.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. CMO: Chief Marketing Officer.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28