ViewPoint
OCTOBER 3, 2017
If you are paying (just as an example) $750 per appointment, and on average 40% or more of those appointments are with someone who cannot or will not buy, then you are actually paying $1250 per appointment—if you consider, as PointClear does, that unless it’s a qualified prospect it doesn’t count.
ViewPoint
FEBRUARY 23, 2018
At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. This scenario is in stark contrast to what others in our industry do, which can be encapsulated as follows: Send me a list, send me a script, send me some money—and we’ll send you some leads. (Of
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ViewPoint
JUNE 16, 2015
We attribute it to the fact that the outbound work does much of the screening and vetting and sometimes even the first steps of selling, thereby increasing the quality of the lead. Focusing on the number of leads and cost per lead misses the point. Absolutely right, Mike! A very fine line makes the difference.
ViewPoint
MAY 23, 2017
One of the biggest software companies in the world has a division that spends over $200,000 per year on leads that sales refuses to follow-up on. Because a few years ago the sales group asked us (PointClear) to validate those so-called leads and it turned out that only 1.8% Why don’t they follow-up?
Paul Gillin
FEBRUARY 2, 2012
My 15 months of hell taught me otherwise, and that’s why I was curious when Dan McDade sent me a copy of The Truth about Leads. McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. These tactics can generate a lot of names, but not many qualified leads.
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