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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

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What Is Cost Per Impression?

ClearVoice

Cost per impression (CPI) is the expense an organization incurs every time its ad is displayed to a potential customer. Measuring cost per impression helps marketers decide if a given ad campaign is reaching a large enough audience to justify the expense. The uses of cost per impression.

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TV or not TV? That is the question: Insights on World Television Day

ClickZ

30-second summary: Television has gone through significant transformations since its invention in 1924. As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. Earlier this year that there were 400 million CTV devices in the US. billion in 2021.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

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Connected TV advertising: everything you need to know

Choozle

Connected TV (CTV) refers to any TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider. Key points: Connected TV (CTV) refers to streaming TV over the internet on any device including mobile devices, tablets, and computers. Read: What is a good CPM?

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What’s new in Choozle: Supported Services

Choozle

Geofencing affords marketers the chance to narrow the scope of their campaign’s targeting to geolocations more narrow than the pre-built options available in our campaign setup. Geoframing allows marketers to collect users who have been to a location for retargeting at a later time. Language Browser Targeting. Connected TV.