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The Impact Of AI On B2B Customer Satisfaction

Valasys

Customer service and support in the B2B domain have experienced an amazing evolution over the years. The start of repeated payment models and the transition toward customer success have drawn powerful landmarks in this advancement.

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Unlock marketing efficiency: The essential guide to martech stack optimization

Martech

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. Here is why and how to do it.

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Contact Center Automation: Your Guide to Efficiency and Customer Happiness

Salesforce Marketing Cloud

When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Yet, only 13% of customers say they can get their issues solved with little effort.

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Undeniably, technology’s influence on customer connections is skyrocketing. Ready to navigate this dynamic landscape and redefine your customer engagement?

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The Cost of Churn: How to Calculate and Mitigate Its Impact with Automation

SmartBug Media

Every business, regardless of size or industry, understands one thing: Keeping customers happy is a key factor of success. This is especially true for software-as-a-service (SaaS) businesses, in which customer happiness directly influences the ability to minimize churn, drive recurring revenue, and achieve sustainable growth.

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Are You Falling for These 6 Customer-Centricity Myths?

Vision Edge Marketing

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. In fact, mid-size and smaller businesses often have an advantage when it comes to building and nurturing close relationships with customers.

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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

Processes form the backbone of every customer-centric organization. 3 Reasons to Engage in Process Mapping If you care about enhancing efficiency and productivity, reducing costs, minimizing errors and risk, and optimizing results, process management matters.

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