Digital B2B Marketing

SEPTEMBER 10, 2013

So should you rent, buy or build an email list? How much do the different options cost and when are they most appropriate? Buying a B2B List. Historically purchased lists have had a bad reputation for quality. While it is true that quality is lower, the relatively low cost still works out well for many companies.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Biznology

FEBRUARY 13, 2015

Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. An Outside List Example: During the last 3-months we have been working on a lead generation campaign for Adeptpros ( www.Adeptpros.com ), a developer of apps. They are: 29.6% Bill Lidle, Sr.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

FEBRUARY 9, 2016

This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. Depending on how well-targeted the suspect is and the revenue at stake, three communications generates the most cost efficient result.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Versium

JUNE 12, 2018

They can also assess the projected conversion rate of their prospect list and compare it to their typical conversion rate before they deploy it in their marketing campaign.

Conversion Rate 40

Conversion Rate Lead Ranking Paid Search Agency Automation 40

Industrial Marketing Today

SEPTEMBER 1, 2011

Watch out for a high level of opt-outs or SPAM complaints from rented or bought lists. These people have not given you explicit permission to receive your marketing e-mails regardless of what the list broker may say. Do a regular merge/purge of your in-house list. Poor conversion rates and low ROI from e-mail marketing.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Martech

FEBRUARY 5, 2024

The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication. Despite the low initial costs offered by aggregators and list brokers, there remains work to be done and costs to bear as marketing and sales work the leads.

Lead Gen 95

Lead Gen Paid Content Cost per Lead Sales Management 95

The Customer

AUGUST 30, 2019

(The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). All of this arguably unwanted correspondence is actually part of what’s called “relationship marketing.”

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52