Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Every keyword has a competitive score.

Lead Ranking 282

Lead Ranking Lead Scoring CMS Development Content Marketing 282

Marketing Insider Group

JUNE 9, 2020

You learn every time you publish and share. Center your strategy on your customers and their needs. Are you everywhere where your target customers hang out? That’s because these brands’ listening, their consumption, and their production of content are everywhere their target customers need to be, 24/7.

Campaigns 299

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 299

Marketing Insider Group

MAY 12, 2020

Of course, blog articles should only be as long as they need to be. To rank well, you must publish posts often — at least two to four times a week. With Google’s search engine algorithms getting smarter by the day, they have come to see synonyms — words that mean the same thing — as keyword equivalents.

Lead Ranking 276

Lead Ranking Lead Scoring Paid Search Agency Keywords 276

Marketing Insider Group

NOVEMBER 28, 2022

The Battle for Customer Attention. But those days are quickly coming to an end, and businesses need to understand how to reach their customers in today’s attention-starved world. The Battle For Customer Attention from Michael Brenner. I have always defined marketing as a conversation between a customer and a company.

Paid Search Agency 315

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 315

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. These focuses are in alignment with how customer needs change and other disruptions.

Marketing Budget 285

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 285

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 361

Planning Top of Funnel Marketing & Strategy Paid Search Agency 361

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. If customers never even see ads or ignore them, they can’t impact behavior. Now, on to the numbers.

Advertising Agencies 326

Advertising Agencies Advertisements Advertising Paid Search Agency 326

ClearVoice

JUNE 22, 2022

Of course, you want to get site traffic that aligns with your SEO goals. That’s why you need to be mindful of a keyword’s search intent. CLICK TO TWEET>>>Some marketers are dead focused on markers, such as keyword difficulty and search volume, that they forget about the user’s search intent. <<<CLICK

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Ranking 52

Marketing Insider Group

MAY 1, 2023

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Similarly, a business has a mission to help customers solve a problem. Publish the articles on your blog or pitch to media as a bylined piece.

Content Marketing 249

Content Marketing Planning Paid Search Agency Content 249

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. But now I wondered: were our customers secret SEO wizards? They were not.

SEO 190

SEO Tools Marketing & Strategy Lead Ranking 190

Marketing Insider Group

OCTOBER 6, 2021

Moving potential customers from your short-form videos to your website will require providing useful, engaging information while getting straight to the point. Start by intriguing your customers with quick, punchy videos that are sufficiently branded without being heavy-handed. You might need to produce longer-form content.

Youtube 319

Youtube Marketing & Strategy Marketing Strategy Planning 319

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy. Managing writers.

Enterprise Management 329

Enterprise Management Paid Search Agency Work Management Traffic 329

Optinmonster

APRIL 11, 2024

The Dynamic Duo for Your Lead Generation Needs Pair OptinMonster campaigns with Uncanny Automator, and you’ll unlock a whole new world of automated actions that you can take to engage with your website visitors, and convert them into subscribers and paying customers. Problem: Your customers are skeptical one-time buyers.

Automation 88

Automation Marketing Websites Work Management Conversion 88

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Your high-value content pieces, like webinars, educational courses, and exclusive content, are good for this use.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

ClickZ

DECEMBER 9, 2021

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. If your business has had an online presence for more than a few years, you’ve likely got articles published on there that stretch just as far back. Utilize keyword research.

Lead Scoring 116

Lead Scoring Lead Ranking Keywords Content 116

Buffer

AUGUST 19, 2019

Consider this a crash course in copywriting for all the little things you write on social media everyday. On her blog, Karola Karlson shares her four-step process, which features copy before visuals: Step 1: Plan what you want to say Step 2: Plan the exact wording Step 3: Develop the post’s design Step 4: Upload and publish your message.

Social Media 74

Social Media Course Copywriting Media 74

Martech

OCTOBER 14, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combatting ad fraud this week launched Custom Contextual targeting for its DV Publisher Suite. The solution is expected to help publishers monetize their inventory by offering highly relevant topics to specific advertisers.

Advertisements 91

Advertisements Advertising Purchase Intent Privacy 91

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. One of the main perks of using video for B2B marketing content is versatility—not to mention that businesses no longer need to spend thousands of dollars on high-end equipment to make effective, engaging content for their customers.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Hubspot

JUNE 8, 2021

30% of respondents said they most commonly subscribe to YouTube channels because the channel publishes how-tos or educational content about their career or industry. 21% of respondents subscribe to channels because the channel publishes how-tos or educational content about their hobbies. Find untapped keywords.

Youtube 100

Youtube Advertising Channels Keywords Education 100

ConvertKit

OCTOBER 30, 2020

Once you hit Publish, the hard work is only just beginning. And once they're there, you can nurture them toward signing up for your email list—and eventually becoming happy customers. A few best practices to consider when thinking of titles for your videos: Include your target keyword. Image via Downshiftology on YouTube.

Youtube 145

Youtube Promotion Spending Video Marketing 145

SmartBug Media

FEBRUARY 27, 2023

CMS stands for content management system, a software application used for creating, managing, and publishing content on websites. HubSpot’s SEO tools help businesses better target their keywords, identify opportunities for link building, and optimize their on-page content for better search engine performance.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

The Lead Agency

AUGUST 6, 2020

B2B consumers, as we know, are strategic decision-makers who can take months to convert into a customer. Unlike B2C customers who are more likely to make impulsive purchases, business buyers adopt a much more formalised process. The first step is to conduct extensive keyword research.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Anyword

AUGUST 25, 2022

Of course, but it’s all about balance. Perfectly optimized content uses Google’s SEO best practices as guidelines and reflects the proper balance of valuable, educational content and popular keywords. And of course, it never hurts to take a look at what competitors are doing. So — who is your customer?

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

chiefmartech

DECEMBER 5, 2023

It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024.

Trends 97

Trends Aggregators Long Tail Marketing Startups 97

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content. Of course, this ratio may shift depending on your specific niche and audience.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

ClearVoice

SEPTEMBER 23, 2021

The result is a constant sense of pressure to keep filling the content pipeline, publishing fresh pieces to attract new users, and persuade fence-sitting prospects. . Here’s a step-by-step guide to optimizing your already published content so that users keep coming back for more. . Yet, this approach can be shortsighted.

Optimization 101

Optimization Content Lead Ranking Lead Scoring 101

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 92

Content Marketing Lead Ranking Lead Scoring Brand Identity 92

Optinmonster

JANUARY 22, 2024

These descriptions provide what keywords to rank products for in SERPs. Product pages are, of course, for individual products within those product categories. Use keywords in page and SEO titles, but remember: Content is for people first. This means keywords should be natural. If you can fit in a keyword, do so.

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

Martech

NOVEMBER 10, 2022

This tool also uses NLP to suggest the most suitable keywords to use in your content. Many SEO and content marketing specialists bank a good chunk of their content creation efforts on keyword research. Many SEO and content marketing specialists bank a good chunk of their content creation efforts on keyword research.

Marketing Automation Services 79

Marketing Automation Services Automation Top of Funnel Work Management 79

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Insert these keywords on SEMrush or Moz Keyword research tools.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Navigate the Channel

MAY 28, 2024

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. RELATED: The Optimal Keyword Density Rate for Inbound Marketing SEO You Speak to Yourself, But Not Your Audience One of the biggest mistakes that content marketers make is talking to themselves and not their audience.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Sharpspring

JULY 13, 2021

Asking your customers about their experience with your brand, products or services is crucial to understanding your target audience’s preferences. Survey Anyplace is a third-party application that allows you to create your own customized surveys. It’s free for smaller companies, and custom pricing is available for large corporations.

Tools 105

Tools Paid Search Agency Marketing Analytics Tools Planning 105

Stevens & Tate

FEBRUARY 15, 2022

It presented the perfect way for businesses to regularly publish new content to attract and build a large audience. When you publish new content on your blog, Google will index it and include it in its search results. You’ll need to: Use competitive, relevant keywords throughout each blog post. Educate Your Audience.

Online Marketing 99

Online Marketing Planning Lead Scoring Lead Ranking 99

Thinkers360

JUNE 2, 2024

You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. How can I recommend others who should be on the list?

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 110