CPC, Intent Leads and MQL - B2B Marketing Zone

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

JANUARY 8, 2024

It’s time to ditch your differences and collectively agree on shared metrics that prove your campaigns are bringing in high-intent leads who are easy to convert into pipeline (and eventually revenue). Source: Metadata’s 2023 Paid Social Benchmark Report Liam also suggests avoiding gated content and MQL-driven marketing.

Cost per Lead

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools

ABM Measurement: The 9 Most Important Metrics to Track

Metadata

DECEMBER 8, 2021

Quantitative metrics for ad engagement: Click-through rate (CTR), cost per thousand (CPM), and cost per click (CPC). In general, you’re looking to keep your CTR as high as possible and your costs (CPM and CPC) as low as possible, so you can reach as many individuals within your list of accounts as possible. Website traffic.

Account Based Marketing

Account Based Marketing ABM Ideal Customer Profiles Sales Management

B2B Marketing Zone

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

ABM Measurement: The 9 Most Important Metrics to Track

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