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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. Like Be the first to like this post.

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How Influencer Marketing Can Improve Your SEO

Brightedge

The need to focus on tracking, strategizing, campaign creation, and especially search engine optimization (SEO) has become vital to influencer marketing. How Influencer Marketing Can Improve Your SEO. Influencer marketing has the ability to impact both on and off-site SEO. This is generally how viral content started.

SEO 64
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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Good balance between copy and design elements. Big blue lead in.

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marketing action plans

The Effective Marketer

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.

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The Magic of Movember: How One Viral Marketing Stunt Keeps on Growing

Content Standard

You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! Can we start something like that?” ” You blink twice.

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Covid-19 marketing campaigns: The good, the bad, and the unfortunate

Tomorrow People

More than half ( 55% ) postponed or reviewed campaigns and product launches, and 60% cut or reviewed budgets. Marketers were challenged to respond with creativity and agility. The masks were ‘not designed for protection’, admitted Boohoo, withdrawing them from sale. What do consumers expect from brands during this time?

Campaigns 120
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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland.