Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Marketing AI 94

Marketing AI Optimization Allocation Customer Satisfaction 94

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

SalesIntel

MAY 13, 2024

This article will dig into the nuances of B2B selling , comparing it with business-to-consumer (B2C) sales, discussing its importance, addressing common challenges, and outlining strategies to enhance the sales journey. What is B2B Selling Experience? Customer Relationships: In B2B sales, the emphasis is on building relationships.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Heinz Marketing

JULY 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Customer success leaders today face an increasingly challenging task of navigating post-sales efforts. Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy.

Paid Search Agency 86

Paid Search Agency Cross-Selling Customer Satisfaction Marketing & Strategy 86

Lead Forensics

APRIL 16, 2024

AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

SendX

MARCH 3, 2021

Customers build a connection with brands that feel less “corporate” and more like real people. Unlike social media posts or blog content, customers see their email inbox as a private space. Decreases Customer Satisfaction No-reply emails can be frustrating to customers. Marketing is best when it feels genuine.

Autoresponders 294

Autoresponders CAN-SPAM Customer Satisfaction Deliverability 294

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 184

Touchpoints CMO Work Management Cross-Selling 184

InsightSquared

AUGUST 14, 2019

Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. Today’s sales reps are facing a major problem: they can’t find enough time in their day to actually sell. They can benefit their organizations by using their irreplaceable qualities that today’s technology can’t replicate.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Marketing Automation Services 92

Marketing Automation Services Work Management Lead Scoring Lead Ranking 92

SmartBug Media

SEPTEMBER 28, 2023

RevOps, or revenue operations , is a strategic approach that aligns sales, marketing, and customer success teams within companies to optimize revenue generation. Revenue optimization allows businesses to invest in growth, innovation, and customer satisfaction, giving them a competitive edge in the market.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

Rev

AUGUST 23, 2023

And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up. It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers. PLG emphasizes a user-centric approach.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. Get deals done, make customers successful, and help your company grow.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Zoominfo

OCTOBER 5, 2021

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. It also puts focus on customer issues and how your solution applies to them, with easy access to continuous feedback. After all, your solution or service’s purpose (new or old) is to improve the customer experience.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. A truly successful launch — one that will become a milestone for your brand’s continuous growth and success — requires coordination across teams, efficient workflows, and clear messaging. It’s the day of a new product launch.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

SalesGrape

NOVEMBER 18, 2023

Unlike traditional consumer-focused marketing efforts, B2B marketing targets other businesses or organizations as customers. This real-time interaction enables marketers to address objections effectively and provide additional information as needed, increasing the chances of converting prospects into customers.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

SmartBug Media

MARCH 13, 2024

In a constantly evolving digital marketplace where customers have more choice and control than ever before, businesses need to create compensation plans that reward and respect their salespeople. This can help ensure that the compensation plans resonate with each salesperson, enhancing their engagement and job satisfaction.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Salesforce Marketing Cloud

JUNE 8, 2022

According to the Occupational Safety and Health Administration (OSHA) , companies that prioritize safety build trust with customers. The tools that businesses now have access to are helping them develop smarter strategies to keep their customers and workers safe.”. This can boost customer satisfaction scores.

Work Management 98

Work Management Service Cross-Selling Customer Satisfaction 98

Sana Commerce

SEPTEMBER 15, 2023

In one poll by Gartner , sales and business leaders agree that ‘meeting quotas’ and ‘customer retention’ remain key priorities in the face of a potential economic downturn. Learn more about setting SMART goals for your business, and how they can help drive sales efficiency for your team. A web store that drives sales efficiency.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

Sana Commerce

FEBRUARY 19, 2023

EDI is primarily used for large, recurring orders and does not allow your customers to find new products or add complementary goods to their orders. It does not tempt customers to add more items to their order through cross-selling or upselling either. Happier clients Secondly, e-commerce improves your customer service.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Valasys

SEPTEMBER 12, 2023

Today’s fast-paced business world requires efficient management of customer relationships and sales orders to achieve sustainable success. Focusing on this aspect of their operations enables companies to not only satisfy their customers but also streamline processes, ultimately leading to higher profitability.

Enterprise Management 52

Enterprise Management Marketing Management Order Effectiveness 52

SmartBug Media

MARCH 4, 2024

The stakes are high for chief customer officers (CCOs) and the organizations they serve. Happy customers are repeat customers—and in today’s era of high customer acquisition costs , businesses can’t afford to lose customers because of a bad experience. How Can You Analyze Purchase History in HubSpot?

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customers are smarter – they want to buy, not be sold to. Customer Obsession.

CMO 110

CMO Relevance Enterprise Management Peer-to-peer 110

Conversica

AUGUST 16, 2022

Using Conversica’s Powerfully Human Conversational AI Digital Assistants, the Integration Gives CS Teams Unlimited Capacity for Proactive Communication with Customers Triggered by Data from Gainsight. Gainsight’s Customer Insights Trigger AI Assistants to Start Two-Way Conversations. Obtaining customer referrals.

Work Management 52

Work Management Efficiency Enterprise Management Trigger Marketing 52

Salesforce Marketing Cloud

JANUARY 25, 2024

From the warehouse to the customer’s hands, successful inventory management helps your business deliver stellar customer experiences. Inventory management is how companies track and control the goods they buy, store, sell, and use. For others, like retailers, it’s ready-to-sell stock.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

SalesGrape

DECEMBER 3, 2023

In today’s competitive business landscape, where customer acquisition costs are rising and attention spans are shrinking, telemarketing remains an effective strategy for reaching potential customers directly and building meaningful relationships.

Telemarketing 52

Telemarketing Ideal Customer Profiles Lead Generation Effectiveness 52

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Inbox Insight

APRIL 22, 2024

It serves as the crucial first step in acquiring customers and plays a significant role in converting website visitors into potential buyers. By generating high-quality leads, businesses raise the probability of converting prospects into loyal customers, ultimately driving business growth.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Liveintent

DECEMBER 1, 2021

Cross-platform (web, app and email) ad exposure data. Customer satisfaction data. This approach enables publishers to package their inventory offerings based on first-party audience insights while also leveraging programmatic technology that brings added speed and efficiency to their operations. Audience data. Email data.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Salesforce Marketing Cloud

MAY 5, 2022

How often do your customers call and struggle to describe their issues? It brings agents into customers’ homes virtually, removing the visual gap and ending their frustration faster. But with only 44% using it for direct customer support, there’s a big opportunity to improve the customer experience.

Customer Satisfaction 97

Customer Satisfaction Cross-Selling Software Differentiation 97

Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. Do you remember? But RevOps isn’t just about bringing departments together.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Sana Commerce

MARCH 28, 2022

An effective web store doesn’t just work for your organization or bottom line, it also ensures a seamless experience for your customers. Are your customers heading online? Find out how to address customer experience issues with the latest research on your B2B buyers. More efficient business processes. Download for free.

Marketing Websites 98

Marketing Websites B2B Business Cross-Selling 98

Hubspot

NOVEMBER 20, 2023

We'll highlight some valuable AI tips and tricks that can help you streamline your workflows and achieve greater efficiency. AI-powered lead scoring systems utilize machine learning algorithms to analyze prospect data and predict their likelihood of converting into paying customers. AI Tips and Tricks 1.

Marketing AI 56

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 56

Rev

MARCH 22, 2023

So, if RevOps is the new secret ingredient for consistent revenue growth and efficiency—you’re right to want to know how your business can implement its own RevOps function. In this case, you’ve come to the right place! What do RevOps teams do? At its core, RevOps focuses on driving revenue growth through data-driven processes and activities.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. It offers a comprehensive suite of customer service tools, including ticketing, live chat, a knowledge base, customer feedback, and more. How are you talking to customers?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Build effective strategy and efficient processes with one tool See how Sales Cloud can help sales leaders plan, forecast, and enable teams with the power of automation and AI. CROs work to connect different revenue-related functions, from marketing to sales, customer success, pricing, and revenue operations ( RevOps ).

Peer-to-peer 59

Peer-to-peer Enterprise Management Cross-Selling Work Management 59

Outgrow

MAY 8, 2023

How to Leverage Customer Success to Boost Your Business It’s no secret that customer satisfaction is the key to growth. That’s why leveraging customer satisfaction is so important to keep your business thriving. What Is Customer Success? Why Is Customer Success Important?

Marketing Automation Services 52

Marketing Automation Services Outgrow Work Management Word of Mouth 52