Optinmonster

MARCH 21, 2024

Google Ads allows you to create various audience lists, such as visitors to a specific landing page, users who completed a purchase, or those who abandoned their shopping cart. One memorable campaign I managed saw a 50% increase in click-through rate (CTR) simply by optimizing the ad copy based on A/B testing results.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

LeadsRX

MARCH 9, 2022

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Usually, the higher the conversion rate, the better your website or landing page is working at getting new customers. For example, you could track new account signups, newsletter subscribers, eCommerce purchases, etc.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

The Lead Agency

MAY 16, 2023

CTR (Click-Through Rate) One of the most important metrics for measuring the overall quality of the campaign is to examine the Click-Through Rates (CTR) of the campaign overall as well as each Ad Group specifically. A low CTR is an indication that the ad does not match what the audience was looking for.

Cost per Acquisition 117

Cost per Acquisition Paid Search Agency Cost Per Click CPA 117

SnapApp

APRIL 4, 2018

These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Landing Page Performance (views and conversions). CTR, Unique CTOR, Forwards/Shares and links clicked on. On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions. Mike Lieberman. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

JUNE 14, 2023

.” When a user searches for these terms, the company’s paid search ads may appear at the top or bottom of the search engine results page based on the ad auction and PPC algorithm results. They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC).

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Single Grain

JANUARY 11, 2024

Landing Page Relevance: The journey doesn’t end with a click. The landing page that your ad leads to must align with the promise made in the ad. It guides users on what to do next, whether it’s to make a purchase, sign up for a newsletter, or learn more about a product.

PPC 52

PPC Cost Per Click Paid Search Agency Optimization 52

Convert

NOVEMBER 8, 2022

For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. ROAS is Deceptive, All Hail QoA. You can’t trust platform-specific ROAS anymore, thanks to privacy changes. Instead, you can turn to blended ROAS for a more general, trustworthy view of your marketing performance.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59