Remove CTR Remove Long Tail Marketing Remove Practices Remove Relevance
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What is CTR and 7 Things You Must Know to Improve It

Outbrain

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? What’s a “good” CTR?

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” But know this: Having even one specific type of SERP feature – a featured snippet – has been shown to reduce the CTR of a #1 organic SERP result by 39%. Best Practices for Title Tags.

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What Is Organic Traffic and How Does It Work?

seo.co

Position and Click-Through Rate (CTR). + Organic traffic is especially relevant for two main reasons: 1. It’s relevant. By increasing your organic rankings for relevant keyword terms and avoiding optimization for irrelevant terms, you can control the types of people who visit you organically. Table of Contents.

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The SEO Benefits of Adding a Table of Contents to Your Content

ClearVoice

A TOC is an opportunity to inject a handful of long-tail keywords into your content. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). It’s a reliable indicator of content quality and relevance.

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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Whether you’re just getting started or already have fully-developed paid search campaigns in place, consider the following best practices to include in your strategy: Planning and developing your PPC campaigns.

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The SEO Benefits of Adding a Table of Contents to Your Content

ClearVoice

A TOC is an opportunity to inject a handful of long-tail keywords into your content. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). It’s a reliable indicator of content quality and relevance.

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How to Make Video Marketing Work for Your SEO Strategy

SmartBug Media

First, it’s important to explain why you should root your video marketing strategy in SEO best practices. “If Search engines are sophisticated enough to understand the context of your video and use that in determining if it’s relevant to searchers’ intent. Look at your existing videos—what’s performing better from a CTR perspective?