KoMarketing Associates

SEPTEMBER 4, 2019

If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. Having a nice set of long tail keywords is simply not enough, especially with Google’s recent match type changes. Lower average position. New Hampshire”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Anyword

AUGUST 18, 2022

The first page of Google search results gets 90% of the traffic. A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible. Not all traffic provides the same value (ex. And how does CTR come into play when we’re talking about SEO? Higher emphasis on quality content.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. Since only 2% of web traffic converts , it’s worth seeing if some well-planned and well-placed retargeting ads can help bring those almost-ready-to-buy prospects back into your world.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Content Marketing Institute

JANUARY 23, 2018

Do those “featured rankings” increase traffic? When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights. And it’s not just about traffic. @SEOSmarty Click To Tweet. Are featured snippets triggered only by question-type queries?

FAQ 106

FAQ Traffic Features Trigger Marketing 106

Outbrain

JUNE 18, 2018

Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot. 1 result but failed to grab the featured snippet saw traffic drop by 38%. Featured snippets are eating up the search traffic. Optimize the description box with some relevant long tail keywords.

CTR 50

CTR Features Organization SERP 50

KoMarketing Associates

AUGUST 11, 2015

Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received. Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” So how much of an effect is this having on organic search traffic? Long-tail keywords and intelligent keyword research may become more important than ever.

SERP 295

SERP Features Google Top of Funnel 295

Launch Marketing

JANUARY 27, 2021

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” What was the CTR? Download the Next-Level Marketing eBook! Did you add keywords?

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). Why does Google like tables of contents?

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

Conductor

OCTOBER 28, 2019

The ultimate goal of search engine optimization is to create a consistent flow of traffic from searchers to the pages that address their queries. If you answer queries through your site and provide a great content experience,, you are rewarded with traffic. What are the pros of SEO? SEO can create brand affinity. Does SEO help SEM?

SEM 68

SEM SEO Long Tail Marketing SERP 68

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic.

PPC 101

PPC Work Management SEO Top of Funnel 101

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Overall, optimizing content can drive more traffic to your website. how long users stay on a page.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). Why does Google like tables of contents?

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59

Martech

OCTOBER 19, 2022

TrafficGuard ) 38%: Amount of web traffic that is automated/bots. Imperva ) 24%: Amount of web traffic that bots used for fraud and theft. When you get into the long tail, there’s just not enough humans to generate that many ad impressions. (Juniper Research) $100 million: Amount per day U.S. Netacea ). “You

Advertising Agencies 113

Advertising Agencies Paid Content Cost Per Thousand Advertisements 113

seo.co

NOVEMBER 1, 2021

It’s not often that we can show you one small, simple change that can help you get more traffic to your site almost instantly. Log into Google Analytics or Google Search Console and take a look at your total web traffic across all channels. The Traffic-Conversion Relationship. per click in value.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

QuanticMind

JANUARY 24, 2019

Thus, PPC marketers who target these key phrases can capture some of this traffic. If you’re just starting out with PPC marketing, your competitors can potentially be a great resource for PPC keyword research — by learning what search queries are bringing traffic to your competitor’s website.

PPC 53

PPC Keywords Top of Funnel Research 53

seo.co

JULY 26, 2023

Keyword research tips Embrace long tail keywords. You can increase your click through rate (CTR) by leveraging Schema markup. Using these, you’ll get information on the source and quantity of organic traffic, keywords people use to find your pages, and other metrics, like conversions and engagement.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Hubspot

NOVEMBER 24, 2017

We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. Change the date range under “Live data” in the top right to your highest-traffic month. (It They may be getting more referral traffic than you as well. Delete Columns D-K.

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. Finally, don’t rest on your laurels.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. UTM routine for social and email traffic implemented via Google Sheets & UTM.io.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

KoMarketing Associates

OCTOBER 18, 2016

The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. This tool allows users to upload content from Word and converts it to clean HTML code. CoSchedule Headline Analyzer. BuzzStream.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Hubspot

OCTOBER 7, 2016

There are millions of blog posts being published every day , and many of those posts will never see a lick of traffic. Roughly 60% of marketers still struggle with creating engaging content, even when including many of the components above -- and the problem goes well beyond just the traffic a piece of content is getting. Source: CMI.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Single Grain

NOVEMBER 9, 2022

Keep reading to learn the steps you can take to implement a simple ecommerce SEO strategy for your product pages – and watch your traffic and sales skyrocket! As an ecommerce business, optimizing your product pages goes a long way in getting organic traffic from search engines. Get high click-through rates (CTR).

eCommerce 115

eCommerce Traffic SEO Product 115

Single Grain

FEBRUARY 3, 2024

They are a strategic tool to increase CTRs, thus driving more traffic to your site. It’s a strategic tool designed to attract clicks from search engine results pages (SERPs) and drive traffic to your website. When crafted carefully, it can significantly improve your site’s CTR, driving more traffic and engagement.

Traffic 102

Traffic Work Management Click Rate CTR 102

Huptech Web

SEPTEMBER 23, 2022

Optimization of a PPC campaign revolves around targeting relevant keywords for bids, increasing click-through rates (CTR) while minimizing costs, improving conversion rates, and maximizing returns on investment (ROI). Their PPC traffic is psychologically different from their organic traffic and therefore needs to be marketed differently.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

Unbounce

MAY 24, 2021

Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. When you can confidently identify these traffic sources, you can double down on the messaging to promote your landing page via the appropriate digital channels. See where we’re going here?

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Launch Marketing

NOVEMBER 21, 2018

Consider the following questions as you plan your PPC campaigns: Do you want to run campaigns to raise brand awareness, drive web traffic or generate new leads? Use tools like the Google Keyword Planner to aid in your research and look for long-tail keywords that your target audience may use to see your product/service.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

accelerate agency

MAY 24, 2023

As you might expect, it focuses on data gathered through the Google search engine – which is where you’re likely to generate most of your traffic from anyway. Google’s overview report will show you your website’s traffic volume and its patterns i.e. how many people are visiting and what they’re doing once they get there.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Directive Agency

DECEMBER 5, 2018

Utilizing this information, we ran an experiment and split traffic between the two pages with the following results: We saw a massive performance spike with the experiment traffic in a short amount of time and permanently applied the change to our campaign. Interesting! Let’s take some time and make our efforts pay off, yeah?

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Directive Agency

DECEMBER 5, 2018

Utilizing this information, we ran an experiment and split traffic between the two pages with the following results: We saw a massive performance spike with the experiment traffic in a short amount of time and permanently applied the change to our campaign. Interesting! Let’s take some time and make our efforts pay off, yeah?

PPC 40

PPC Paid Search Agency Optimization Click Rate 40

Content Standard

FEBRUARY 24, 2016

As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. We’re all aware of the correlation between CTR and landing on SERP number one.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. We’re all aware of the correlation between CTR and landing on SERP number one.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

QuanticMind

SEPTEMBER 28, 2018

To that end, it’s sometimes more strategic to bid on specific long-tail keywords. Among other things, long-tail bidding allows you to better focus your ad copy and create more relevant headlines, which in turn helps increase your CTR and quality score that can ultimately lower the cost of your bid.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40

QuanticMind

NOVEMBER 30, 2018

This means that Google treats its SEM advertisers well, affording them prime space on results pages, which in turn, drives organic traffic further and further down the rankings. . In 2016, Google’s advertising revenue reached a massive $79.4 billion, accounting for more than 90% of its total revenue. How does it work?

PPC 40

PPC Paid Content SEM Paid Search Agency 40