How A/B Testing Is Killing CAC
Anyword
JUNE 30, 2022
Not running a multivariate analysis makes this hard to discern. . Are you looking at CTR? The more variations you have, the bigger the sample size you’ll need to run the test. Did a headline boost performance? Or was it a different CTA? Not Clearly Defining Your Metrics. Conversion rates? Testing Too Much Content At Once.
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