Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? What’s a “good” CTR?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. Here’s a list of top tips to make the most of your content creation efforts: 7 tried-and-tested tips to leverage social media SEO You need to take basic and advanced actions to secure the top position on social media search results. Tim Hanson is doing the same.

Social Media 159

Social Media SEO Cost Per Click Media 159

Kevin Indig

OCTOBER 30, 2023

  SERP dynamics.  Watch the  Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions).

Brand Identity 106

Brand Identity Branding CTR API 106

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Let’s take a quick step back.

CTR 53

CTR API Impressions SERP 53

Kevin Indig

OCTOBER 3, 2023

Using clicks in ranking can mean a lot of things: CTR, long clicks, pogo-sticking (clicking on lots of search results until you find what you want), etc. Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF. Where and how does Google use clicks? Ranking signals don’t exist in isolation.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. Will this negatively affect CTR?

Features 111

Features SEO CTR SERP 111

Navigate the Channel

DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). Pay attention to click-through rates (CTR), conversion rates, and cost per click (CPC). It has the power to make your ad campaigns more cost-effective and boost your ad positions. Audience Building: Attracting and nurturing potential customers.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

seo.co

JULY 28, 2020

Position and Click-Through Rate (CTR). + Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). These pages also serve as material that can rank in SERPs. Position and Click-Through Rate (CTR). Table of Contents. Organic Traffic 101. +

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Spiralytics

JULY 19, 2023

This means that just launching a WordPress site is not enough; you also have to put in the work to improve your website’s position on search results. A fast-loading site gets rewarded by Google, and slower ones are often pushed downward in the search engine result pages (SERPs). Don’t fret, though!

CMS Development 91

CMS Development Optimization SEO Practices 91

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. When your site earns backlinks on high-quality, authoritative sites, Google sees this as a positive “vote” for your content.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. Of course, the CTR of 0% proves that this page has no value for anyone, and we were demoted. Interestingly enough, this position loss cost us a heck load of impressions.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

ClearVoice

AUGUST 6, 2021

Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets show up in position zero, which means they sit above even the first organic search result. Featured snippets are a shortcut to the top of the SERP.

Features 72

Features Google SERP Click Rate 72

seo.co

SEPTEMBER 4, 2022

Google sends out bots to evaluate title tags, among other meta elements, to determine the purpose of the page, the type of content that will be found on it, and how it should rank in search engine results pages (SERPs). Additionally, title tags represent the text you see highlighted in blue in most SERPs. How to Use Title Tags.

Tagging 97

Tagging SEO SERP Keywords 97

Brightedge

NOVEMBER 17, 2021

Mirroring the user experience on sites like Instagram and Pinterest where users scroll through results infinitely, continuous scroll will automatically load results beyond the first page – the first ten organic results – in mobile SERPs (search engine results pages). How to Optimize for Continuous Scrolling.

Google 85

Google SEO SERP CTR 85

Method and Metric

APRIL 3, 2020

Digital marketers, content creators, and many others had observed the rise of no-click search results since the introduction of featured snippets to the Google search engine results page (SERP). Now, the query is answered right in the SERP with organic listings below it. Others, however, see it as a necessary evolution of the SERPs.

SERP 69

SERP Forecasting CTR Lead Scoring 69

seo.co

JULY 6, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. Average Position.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

The Lead Agency

OCTOBER 8, 2020

This can be done by increasing click-through rates (CTR). The click-through rate of an organic campaign is the number of clicks you get divided by the number of searchers who seen the business listing (impressions). So, if 20 people see your organic search result, and 5 people clicked on it, you’d have a 25% CTR. higher CTR.

Organization 62

Organization CTR Lead Scoring Lead Ranking 62

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. Otherwise, you risk losing significant traffic to your competitors and seeing your own results degrade to areas of the SERPs that users never look at.

CTR 50

CTR Features Organization SERP 50

Kevin Indig

SEPTEMBER 11, 2023

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem.   Track before / after SEO metrics (sessions, clicks, CTR, conversions) when rolling out changes to pages, subdirectories and domains.

Forecasting 114

Forecasting SEO Microsite Domain 114

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Aim for Position Zero.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

LeadSquared

FEBRUARY 4, 2021

But we could see that webpages/articles that are indexed (not ranking in top 10 position) for those keywords start appearing in SERP. However, when we tested a set of keywords for different audiences, we did not find any difference in the new organic results positions. In other words, it increases CTR (click-through rate).

Organization 52

Organization Google Ads SERP 52

Anyword

AUGUST 18, 2022

Here, we take a look at top words to weave into your marketing content and the average CTR of the content that had these words in it. And how does CTR come into play when we’re talking about SEO? Frequently, title tags and meta descriptions are optimized with CTR in mind. Know Your Rankings (And Your Competitors’).

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Optinmonster

JANUARY 29, 2024

Check the “Performance” section to see the total number of clicks to your website from SERPs (search engine results pages). Keyword Rankings This involves monitoring your website’s positions in search engine results for various queries, guiding your SEO strategy, and keyword optimization. Email marketing tools (e.g.,

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Directive Agency

APRIL 15, 2022

Also, as SEO is ever-changing, results are often very difficult to predict and impossible to guarantee, positive results require maintenance to maintain ranking positions for keywords. As we mentioned before, the age of websites factors into Google’s rankings and new websites will struggle to rank on the SERP. What is PPC?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Sana Commerce

AUGUST 2, 2023

Appearing prominently in search engine results pages (SERPs). By strategically optimizing your website and content, you can position your manufacturing business as an industry leader and attract a steady stream of qualified traffic. Keep track of your target keywords and monitor their positions in search engine results pages (SERPs).

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

ClearVoice

AUGUST 13, 2021

Bottom Google ads are search engine results page (SERP) snippets that appear at the bottom of the search results page, underneath organic search results. Bottom Google ads are search engine results page (SERP) snippets that appear at the bottom of the search results page, underneath organic search results. What are bottom Google ads?

Google 52

Google Ads SERP Landing Pages 52

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. Average Position.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

The Lead Agency

NOVEMBER 27, 2019

We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs. Analyse Your Click-Through Rates (CTRs) An ad with a high Click Through Rate (CTR) will typically be well written, or contain something compelling that drives a searcher to respond.

Paid Search Agency 87

Paid Search Agency SEO Google Ads 87

Directive Agency

APRIL 15, 2022

See Existing CTR For Keywords & Pages . They’ll also show you the average CTR and average position overall (both of whic are crucial SEO metrics ), and the exact CTR and average position of individual keywords. . See how to increase your CTR. . Want to boost your click-through rate? We saw this above. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Scoop.it

MARCH 2, 2023

Click-through-rates (CTR) Click-through rates (CTR) are the percentage of visitors that clicked on your CTA (call-to-action). Moreover, mentions and shares reflect an even deeper connection and a positive brand reputation. This can be measured in emails, social media posts, landing pages, and more.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Scoop.it

JANUARY 4, 2022

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. Users refuse to scroll further looking for best-suited results but only click links placed from 1st to 5th positions. This can hugely impact CTR. Now, they can show up at the bottom of the page.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

KoMarketing Associates

JUNE 1, 2016

Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded. The top four paid ads will stand out, which could improve CTR and overall ad performance.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Directive Agency

MARCH 15, 2022

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). . There are only ten organic search results per page, and the higher the position on the page, the more valuable the placement due to the organic traffic value it brings. .

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Google 52

KoMarketing Associates

JUNE 12, 2018

4 Ads at Bottom of SERPs. Monitor Impressions, Position & CTR: If a piece of content has high impressions, high position, and low CTR, you probably need to reevaluate the keyword you’re targeting. The 5-10 Concept: Focus optimization efforts on content ranking in positions 5-10 to push it higher in SERPs.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. Let's dig into a few of these.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

SmartBug Media

JULY 22, 2022

Ad Position. If you have a broader positioning, such as the whole country and both mobile and desktop, it could be easier to appear on search results than an overspecific campaign in just a certain narrow geographic or platform radius. As mentioned before, your ad rank is what Google mostly takes into account when positioning your ads.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101