Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? Let’s explore.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. You rank higher on search engine results, which drives more clicks to your profile and content. The SEO of search engines and social media matter equally in creating a trustworthy brand identity.

Social Media 158

Social Media SEO Cost Per Click Media 158

Content Marketing Institute

NOVEMBER 15, 2021

Yes, rankings matter in search. But once your site is on the first SERP, are people clicking on your links? Here’s what you need to know and how to boost your CTR if it’s underperforming. Continue reading → The post How to Boost CTRs From Your Organic Search Rankings appeared first on Content Marketing Institute.

Organization 127

Organization CTR SERP Search Marketing 127

Kevin Indig

OCTOBER 3, 2023

Wix teams up with SE Ranking for 360° competitor insights Wix has added yet another industry-leading SEO tool to its ever-expanding App Market. We try to avoid confirming that we use user data in the ranking of search results. Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Let’s take a quick step back. Step 1: Pull your data.

CTR 53

CTR API Impressions SERP 53

Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. Routine and scheduled maintenance are the keys to ensuring that your paid search efforts align with your overall business objectives. Should we be running brand campaigns?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Spiralytics

JULY 19, 2023

This means that just launching a WordPress site is not enough; you also have to put in the work to improve your website’s position on search results. Doing so involves observing the best practices to optimize your website for search and improve its online visibility. You will find many WordPress themes in the market.

CMS Development 91

CMS Development Optimization SEO Practices 91

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Will this negatively affect CTR?

Features 111

Features SEO CTR SERP 111

Brightedge

AUGUST 4, 2020

of online traffic comes from organic searches. Tracking share of voice will help you figure out how you fare against the competition in the SERPs. Monitoring your CTR will help you determine the success of your content. A high CTR doesn’t always mean success, though. What are content marketing metrics?

SEO 90

SEO CTR SERP Marketing Analytics Tools 90

Conductor

NOVEMBER 22, 2021

It can be used for both search engines and users to preview page content. It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. This is the page title that Google shows in the search results. What are meta tags?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

seo.co

JULY 6, 2021

Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. What Is Google Search Console?

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

seo.co

SEPTEMBER 4, 2022

Search engine optimization (SEO) requires attention to hundreds of different ranking factors and technical requirements. It’s your job as a search marketer to not only create lots of high-quality content and build backlinks to your site, but also polish and perfect the technical aspects of your site – including your backend code.

Tagging 97

Tagging SEO SERP Keywords 97

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. PPC ads are helping brands generate leads, increase awareness, get into the search results and have an almost immediate impact, with clearly measurable results. Search ads can increase businesses brand awareness by up to 80 percent. (

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Conductor

AUGUST 12, 2021

Strategic and well-thought-out descriptions directly influence your click-throughs in search engines, meaning more organic traffic on your site and higher all-around rankings. It’s a short description that can be used for both search engines and users to preview page content before the page is opened. First is all about appeal.

SEO 122

SEO Optimization SERP Mobile Advertising 122

seo.co

JULY 28, 2020

Position and Click-Through Rate (CTR). + Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. The Caveats.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Anyword

AUGUST 18, 2022

But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy? Nowadays, no marketer can get away with not having a foolproof SEO plan. How SEO and Digital Marketing Play Well Together.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

The Lead Agency

OCTOBER 8, 2020

One of the most effective ways to reduce spend on digital marketing campaigns is to get more quality clicks from the content that is already on the site. So, if 20 people see your organic search result, and 5 people clicked on it, you’d have a 25% CTR. Why CTR is an Important Metric CTR is an indirect ranking factor for Google.

Organization 62

Organization CTR Lead Scoring Lead Ranking 62

seo.co

NOVEMBER 18, 2021

Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. What Is Google Search Console?

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. If you’ve searched for any question in the past year—like “ how to… ”—then you’ve likely seen a featured snippet. Here’s a quick example of a featured snippet for the search term: “ How to make French toast.”. 1 spot as the most desirable and profitable area on the SERPs.

CTR 50

CTR Features Organization SERP 50

Method and Metric

APRIL 3, 2020

June of 2019 saw an interesting turn of events where, for the first time, the majority of browser-based searches on Google resulted in zero clicks. Digital marketers, content creators, and many others had observed the rise of no-click search results since the introduction of featured snippets to the Google search engine results page (SERP).

SERP 69

SERP Forecasting CTR Lead Scoring 69

Moz

SEPTEMBER 7, 2020

Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. GSC is free, secure, easy to implement, and it’s home to the purest form of your search performance KPI data. SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Aim for Position Zero.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO. Quick Takeaways. Source: CoSchedule.

Analysis 302

Analysis Top of Funnel Work Management Lead Scoring 302

The Lead Agency

NOVEMBER 27, 2019

This means that advertising with Google Ads will not have an impact on your organic search rankings. We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs. The Lead Agency is a specialist B2B digital marketing agency. This article does not dispute the above.

Paid Search Agency 87

Paid Search Agency SEO Google Ads 87

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. What is SEO? What is PPC?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Sana Commerce

AUGUST 2, 2023

SEO, or search engine optimization is not typically top on the list of priorities for B2B organizations. That’s because for many of these businesses, closed shops mean relying on a tried-and-true customer base, one who won’t likely be discovering content through search engines. The result? Are you B2B e-commerce ready?

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Loooots of companies are chomping at the bit to use AI to flood the internet with search-optimized drivel.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

LeadSquared

FEBRUARY 4, 2021

It’s obvious (and has been discussed widely before), that increased ad spend would lead to a traffic spike because of a higher number of brand searches. However, the increase in the brand searches and the organic traffic wasn’t proportional. Therefore, there are good chances that different people can see different search results.

Organization 52

Organization Google Ads SERP 52

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . That’s where the Google Search Console comes into play. Google Analytics and Google Search Console are different, and you need both. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Scoop.it

JANUARY 4, 2022

Marketing used to be a nagging-like and pushy affair. Thank God, the birth of the Internet and search engines have reshaped the marketing world. Undeniably, digital marketing has taken our world by storm. Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. These are two wildly different search intents.

PPC 101

PPC Work Management SEO Top of Funnel 101

KoMarketing Associates

JUNE 1, 2016

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. These changes will have lasting implications for B2B marketers. The move was not unexpected.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI? How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52