Marketing Insider Group

APRIL 10, 2023

Segment Product Keywords by Intent, Brandedness, and Query Efficiency In this context, “branded” means associated with a specific label or manufacturer and “unbranded” or “non branded” means associated only with a brand-neutral product type. Google Keyword Planner can help here despite its declining overall usefulness.

PPC 270

PPC Paid Content eCommerce Allocation 270

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). To target specific keywords Influencers can also be excellent collaborators to increase your share of voice for specific topics and/or keywords.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. for trending keywords in search. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Keywordinsights.ai

Marketing AI 114

Marketing AI Content Marketing Enterprise Management Planning 114

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Get more leads.

Top of Funnel 122

Top of Funnel SEO B2B Paid Search Agency 122

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Existing product names: What are well-known product names in your niche?

Social Media 108

Social Media Advertisements Advertising Tools 108

Webbiquity

JUNE 1, 2021

Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. Happyscribe’s subtitle generator enables you to add subtitles to your videos in minutes. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. Is it optimized for experience?

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Personalize content.

Small Business Marketing 249

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 249

The Marketing Blender

MARCH 22, 2024

Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. Today, it’s popular to use AI to generate content. Paid is often targeted at direct lead generation. This allows you to aim your marketing budget and resources and solve the right problem.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. As you might already be aware, the words you choose to describe your content will impact its performance in terms of views and user engagement — and it can go either way.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Demand Generation? What Is Lead Generation? How Do I Find Keyword Opportunities?

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Lead Generation Paid Content 147

Sprout Social

MARCH 25, 2024

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Take it a step further and engage with users who interact with your hashtags to strengthen your brand’s relationship with its audience. Focusing on users who match your buyer personas will.

Brand Identity 86

Brand Identity Branding Eye-Tracking Viral Marketing 86

Valasys

MAY 13, 2024

billion active social media users worldwide, platforms are vital for businesses to engage audiences, boost sales, and raise brand awareness. Businesses benefit from using AI-generated social media posts for efficiency, personalized content, variety, optimization, and cost-effectiveness.

Social Media 40

Social Media Enterprise Management Advertising Agencies Media 40

Brightedge

MARCH 1, 2024

At BrightEdge, our Generative Parser Technology TM has provided us a front-row seat to the evolving landscape of Google's Search Generative Experiences (SGE). Our Ultimate Guide to SGE has been regularly updated with our findings, highlighting new features and adjustments in the user search experience.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Every keyword has a competitive score. Image: CMI.

Lead Ranking 279

Lead Ranking Lead Scoring CMS Development Content Marketing 279

Inbox Insight

NOVEMBER 17, 2023

Delving into the depths of customer behavior, this approach allows businesses to curate personalized experiences for their potential buyers – enhancing engagement and conversion rates. Intent data encapsulates the information gathered from users’ interactions with various digital platforms.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Brightedge

MAY 3, 2024

BrightEdge Generative Parser™ continues to monitor how AI is changing search with a focus on Google SGE as well as AI-First engines like Perplexity. In fact, we are seeing Perplexity work more on honing its trusted sources and anticipating the follow-up questions users have.

User-Generated Content 52

User-Generated Content Opt-out Opt-in Differentiation 52

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. AI platform must embody adaptability, openness, scalability, user-friendliness, and security across all markets it serves. In AI and B2B marketing , the goal is securing sales.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

ClickZ

JUNE 25, 2020

This all-in-one, AI-based tool uses artificial intelligence to review your content’s relevance to your primary, secondary, and tertiary keywords. makes the process of building and curating prospect lists… well, seamless. Description: MarketMuse is a content marketer’s dream. Seamless.ai. Description: Seamless.ai Seamless.ai

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Sharpspring

JULY 22, 2022

It is also a great way to curate social proof and showcasing your brand’s favorable mentions through widgets or plugins. Smart automation is also able to boost your keyword research and content brainstorming. The goal is automated lead generation—someone says iPad, you tweet that you’ve got a great sale on iPads.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Contently

JANUARY 16, 2020

And when you go to YouTube’s home page or search for a video, you’re presented with a well curated collection of relevant videos. And like all things SEO, it begins with the all mighty keyword. Identify your target keywords. Identifying your target keywords is step one in the content development process.

Youtube 218

Youtube SEO Keywords Tagging 218

Top Rank Marketing

MARCH 18, 2024

Ever since advancements in technology thrust generative AI into the public consciousness, it’s been the subject of unending controversy. Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. What is Google SGE?

Traffic 74

Traffic SERP Guidelines User-Generated Content 74

Contently

JUNE 1, 2020

Has it been in the family for five generations? Contiki Travel knows exactly what their Generation Z and millennial readers want: beautiful, shareable photography; wellness; and responsible travel. He then curates the company’s new “WFH” (Wonder from Home) virtual content to reflect this.

Content 217

Content Keywords SEO Copywriting 217

SocialPilot

MAY 7, 2024

Gather real-time feedback and build relationships Unlike other platforms built on curated feeds and polished visuals, Twitter prioritizes real-time interaction. Spot industry trend With close to 666 million Monthly active users (MAUs), Twitter functions like a giant conversation platform. What do you want to achieve with Twitter?

Twitter 84

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 84

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. It lets you track your keyword rankings, backlinks, and advertising campaigns.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. It lets you track your keyword rankings, backlinks, and advertising campaigns.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Conductor

DECEMBER 2, 2021

The faster we cycle, the more impact we generate – resulting in better content, more optimizations, better reporting, and higher ROI. As you review your keyword rankings and content measurement reports, instantly access on-demand recommendations in one-click, as you identify insights about your content’s visibility.

Efficiency 116

Efficiency Features SEO Lead Scoring 116

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. But how did I create this guide?

Examples 77

Examples ROI Planning Work Management 77

Sprout Social

MAY 15, 2024

Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty. Liking, commenting on and sharing user-generated content to encourage engagement and foster a sense of community.

Social Media 97

Social Media Marketing Attribution Automation Personalization 97

ClearVoice

AUGUST 23, 2023

Any AI-generated content needs meticulous review and refinement before it is published. If that data carries inherent biases, the AI-generated content will reflect those. Personalized Engagement: AI analyzes data about your target audience’s behavior and interests to tailor content to individual users.

Marketing AI 52

Marketing AI Content Budget Programs Keywords 52

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. For example, in 2023 alone, LinkedIn introduced lead generation forms, new custom buttons and a native media editor.

Social Media 74

Social Media B2B Thought Leadership Media B2B 74

Contently

NOVEMBER 22, 2023

After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever. Is it to increase website traffic, boost engagement rates, or generate leads? The Anatomy of a Results-Focused Editorial Calendar 1.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Scoop.it

AUGUST 25, 2022

A closely related but different term is natural language generation. Speech-to-text and text-to-speech conversion Document summarization : Generate a synopsis of large text blocks. Generation. After analysis for recognition and understanding, the next step is generating responses through speech and text.

Marketing AI 64

Marketing AI Process Top of Funnel Lead Ranking 64

Martech

JANUARY 25, 2022

When Validity looked at the “opens” generated by the pixel fires from Apple’s proxy, the open rate was 32%. This feature allows users to generate a unique, random email address to use gated apps and websites, and therefore reduces the flow of unwanted or excessive emails. Listen to customers and look past open rates.

Privacy 102

Privacy Email Marketing Privacy Protection Open Rate 102

Conductor

FEBRUARY 3, 2022

Organic marketing is pivotal to driving traffic to your website, with 57% of B2B marketers saying that SEO generates more leads than any other marketing initiative. Get ahead of your content optimizations with proactive alerts that give you a curated list of top-priority changes.

SERP 59

SERP Features SEO Curation 59

Spiralytics

FEBRUARY 7, 2024

It has tons of features like social scheduling, calendar management, AI content generation, detailed analysis, reporting, client management, and more. Lately Lately is a social selling and brand amplification platform focusing on AI-powered content generation and editing.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Having an updated profile will only enhance your lead generation strategy. Optimize the keywords. You can always mention “culture curator” further down in the job description.

Paid Content 143

Paid Content Linkedin Tips Work Management 143