Scoop.it

AUGUST 3, 2021

In effect, curation is all about discovering content that’s relevant and suitable for your target customer profiles before arranging it in a way that is easy for your followers to interact and share it further. One of the most effective approaches to building trust is through analyzing statistics published elsewhere.

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Hubspot

MAY 27, 2020

Track your posts' results over time. Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. Here are some of the biggest benefits people get from guest blogging: Build a profile as an industry expert/thought leader. Get more leads, users and even customers.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

BenchmarkONE

MAY 13, 2021

Lately, it seems like every brand under the sun has clean, easy-on-the-eyes graphics to accompany their social media posts. Marketing automation helps teams streamline their campaigns, target their qualified leads , track engagement with their content, and create efficiencies. Medium makes guest contributing easy.

Budget Programs 62

Budget Programs Marketing Automation Services Marketing Budget Marketing Management 62

Moz

OCTOBER 22, 2020

Posted by JoyHawkins With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. Don't do that. Categories. No impact: services.

Google 83

Google Bundling Business Paid Search Agency 83

SmartBug Media

MARCH 19, 2021

Must-read articles: Publishers, curation and algorithms. Once your content is created and pulled together with awesome eye-catching design, it’s time to promote it. Social Media Examiner helps inbound marketers discover how to best use social media marketing to connect with customers and, in turn, drive traffic back to their website.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well. Why SEO Reporting Is Important.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Single Grain

MAY 6, 2021

If you are an SEO agency owner or a freelance SEO consultant looking to prepare a professional, data-driven and value-adding report for your clients, then this article is for you. Client Education Template from Moz. Your clients won't pay you for your services unless you show them the value that you offer to their business.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Single Grain

SEPTEMBER 19, 2022

Backlink profile analysis. When done properly, an analysis is a critical first step for any SEO endeavors that will set you on the right track. This area is accessed via logging in, so we don’t want to have those pages present in the SERPs. 3) Backlink Profile Analysis. We’ll take a look at: What is SEO analysis?

Analysis 144

Analysis SEO Lead Ranking Lead Scoring 144

seo.co

APRIL 5, 2022

To use long-tail keyword phrases properly, most businesses conduct research, brainstorming about the potential long-tail phrases their customers might search for and comparing them against each other in terms of search volume and competition. ” screenshot taken from Wordstream’s free Keyword Suggestion tool. .”

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. Unlike consumer-focused SaaS companies, enterprise SaaS companies typically have longer sales cycles and larger deal sizes, and their target customers are usually businesses with complex needs and high levels of scrutiny.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Circle Studio

OCTOBER 27, 2022

In a recent article, SERP optimization specialist Jason Barnard proposes that search engines such as Google and Bing take the individual ranking factors of a page (topicality, quality, speed, freshness, etc.) and combine them into a “bid,” or combined score, that is then used to rank individual pages in search engine results pages (SERPs).

Lead Scoring 60

Lead Scoring Lead Ranking Keywords SEO 60

ClearVoice

JUNE 13, 2022

Search Engine Optimization (SEO) refers to the practices that help improve a website’s organic rankings in the search engine results pages (SERPs). After all, customers use search engines to find solutions to their problems. To be a subject authority, your number one concern is your backlink profile. Publish original research.

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Rank/Keyword Tracking. The SEO agency also has to track the rankings of multiple client websites on a regular basis and provide customizable reports to them.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Moz

MARCH 21, 2021

You, your agency coworkers, and your clients may find yourselves talking at cross-purposes about local rankings simply because you’re all looking at them on different interfaces! So, to my eyes, there is no discernible pattern from this limited data set. Perhaps narratives might emerge if we pulled thousands of SERPs.

Google 69

Google Lead Ranking Lead Scoring Case Studies 69

Single Grain

SEPTEMBER 15, 2020

Appearing high in the SERPs generally demonstrates that a brand is well-established and authoritative and helps put you head and shoulders over the competition. So how do you track your keyword rankings to optimize your search performance and boost traffic? How to Track Your Rankings. This post was updated September 2020.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Hubspot

NOVEMBER 27, 2012

In September, Twitter announced a change to the layout of its profile pages. Similar to Facebook, Twitter now has cover photos on a user or company's profile page. Followers' eyes will immediately go toward the larger image that also promotes the username, location, and bio, which was far less visible with the old layout.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

seo.co

DECEMBER 18, 2020

When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Keep your focus on the experience of your customers, and it’s hard to go too wrong. Your profile photo, especially, needs to be eye-catching.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

FEBRUARY 5, 2020

So, you keep your biggest wins, worst failures, and deepest insights under lock and key, safe from the prying eyes of your competitors. But in doing so, you also keep them hidden from your customers and the wider community. million views and helps guide our own customer-affecting decisions daily. Let’s take a closer look.

Enterprise Management 98

Enterprise Management Hubspot Lead Ranking Sales Management 98

Directive Agency

MAY 26, 2017

.” For more granular reporting and analysis of how you are interacting with potential leads, you should consider implementing a customer-relationship-manager. As you test new campaigns and strategies and nurture different leads, Salesforce will help you keep track of who is engaging with your outreach and when. Press releases.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Single Grain

APRIL 26, 2023

These audits examine various aspects of your site’s SEO health , such as: Technical optimization Loading speed Content quality User experience Conversion rates By conducting an in-depth audit with a tool or data source like Semrush, you can identify areas that need improvement to boost your website’s position in the SERPs.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. But the work on your posts is far from finished after you first hit “publish.”. Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?”

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

ClearVoice

OCTOBER 30, 2019

As freelancers owning their time, we know you’re busy managing clients and prioritizing your day. Many industry leaders re-enforced the importance of keeping your clients and customers first through the value of implementing a feedback loop. Controls to hide articles, topics and publishers you don’t want to see.

Paid Content 109

Paid Content Social Media Social Marketing Tips 109

Brandpoint

JUNE 24, 2021

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? CAC: Customer Acquisition Cost. This metric determines how much it costs to capture and land a new customer. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Moz

MAY 9, 2019

Doing so can have a number of positive effects, including eye-catching SERP displays and improved rankings. See how we’ve included Go Fish Digital’s Facebook and Twitter profiles within the “sameAs” property? Creating custom structured data markup with a text editor. We need somewhere we can edit and create custom markup.

SEO 68

SEO Lead Scoring Lead Ranking Validation 68

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Huptech Web

FEBRUARY 23, 2023

Content Marketing Trends To keep An Eye On Digital Advertising: Know The Best Ads Platform Link Building Strategies in 2023 A great way to start with your link-building strategies is by taking an overview of new techniques. Google keeps updating its algorithm to improve the performance of SERPs.

Link Building 52

Link Building Paid Content Marketing AI SEO 52

Single Grain

OCTOBER 27, 2020

Couldn’t lose any customers because they had a sale and we didn’t!”. The value propositions, customer pain points, and product features they’re highlighting to try to drive traffic. The results they’re getting (you can see how much someone is bidding on a PPC campaign or their engagement rate on social media in the blink of an eye).

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Valasys

JULY 20, 2023

Think of it as the digital word-of-mouth that not only elevates your online reputation but also drives targeted customers to your website, resulting in increased sales and growth. Ecommerce link building in 2023 is a crucial strategy to enhance your online presence and attract targeted customers. What is Ecommerce Link Building?

Link Building 40

Link Building eCommerce Ad Building Lead Scoring 40

Hubspot

JANUARY 9, 2013

4) Prematurely Publishing Content. As a result, you publish something riddled with typos and grammatical errors, undermining the professionalism and credibility of your marketing content. Make sure you have someone proof everything prior to publishing so you can avoid all (or most) of those embarrassing typos.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Marketing Insider Group

MAY 8, 2023

The best inbound marketing agencies will craft a strategy that aligns with your business’s specific goals and target audience, and then use expert tools and tactics to attract and engage potential customers. This involves doing some detective work to uncover your ideal customer profiles, what motivates them, and what their pain points are.

Advertising Agencies 220

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 220

Conductor

FEBRUARY 9, 2022

A social media SEO strategy can help your business build deeper relationships with customers, optimize your content to appear higher in search engine results pages (SERPs) and on social, and help you better reach your audience where they spend the most time. Fill in all social media info fields for your profile.

Social Media 111

Social Media SEO Media Lead Scoring 111

accelerate agency

APRIL 26, 2021

Digital marketing is also more cost-effective, as technology helps you reach more customers for less money. Meanwhile, digital technology offers new ways to communicate with customers and build positive relationships. These tools cover everything from analytics and keyword tracking to email marketing and website design.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Single Grain

JANUARY 17, 2024

Concise and Compelling Title Tags The title tag, essentially the title of your webpage, appears prominently in the SERPs : It should be concise, typically under 60 characters, to prevent it from being truncated. Optimize Social Media Profiles Make sure your social media profiles are fully optimized. Here’s how.

Lead Scoring 52

Lead Scoring Lead Ranking SEO Tips 52

Single Grain

FEBRUARY 8, 2023

Choose a question that addresses and solves a common problem your customers have, as it will act as an authority builder for your website in the eyes of search engines. The “People Also Ask” questions in the Google SERPs make for great titles for your H2 and H3 sections. You should also add your CTA here.

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Kevin Indig

APRIL 19, 2023

SEO Integrators also typically target very competitive head terms that demand stronger link profiles, whereas SEO Aggregators go after longer tail keywords. The new playbook is content-driven: Publish content for keywords with high link intent (statistics, checklists, templates, calculators, etc.) The flywheel spins.

Link Building 122

Link Building Budget Programs Ad Building Lead Scoring 122

Single Grain

MARCH 6, 2023

In this article, we’ll go over how to check the traffic your website is getting, what entails high or low site traffic, 14 ways to increase it, and which platforms are best for tracking it accurately. Website traffic is monitored and tracked through a variety of sources. TABLE OF CONTENTS: ↓ What Is Website Traffic?

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105