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What Instagram’s IGTV Can Offer Brands

Contently

Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. It’s clear that brands like Netflix, Chipotle, and Bacardi are experimenting with ways of using the platform that differ from the commercials we’re used to seeing on television.

iProspect 167
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What Instagram’s IGTV Can Offer Brands

Contently

Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. It’s clear that brands like Netflix, Chipotle, and Bacardi are experimenting with ways of using the platform that differ from the commercials we’re used to seeing on television.

iProspect 131
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Top 25 Content Types for Inbound Marketing

ClearVoice

And you’ve even built a team to make things happen, but when it’s go-time, do you know what types of content will resonate most with your audience as they travel through your customer journey ? Does the content type address a specific pain point or challenge outlined in your customer journey? Does yours?