Biznology
APRIL 6, 2016
Business marketers are always complaining about their customer data. Our latest study published this week shows that prospecting data is surprisingly accurate—well over 90%. Use a trusted list broker who has a thorough knowledge of the particular vendor’s file. . It’s pretty bad,” they’ll say. It’s a mess.”
Digital B2B Marketing
SEPTEMBER 10, 2013
Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 Potential providers: Find lists yourself with a list database like NextMark or going directly to a publisher, or you can work through a list broker like MeritDirect or one of many smaller brokers.
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Martech
FEBRUARY 5, 2024
Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution Aggregators vs. publishers First, you can turn to an aggregator that will take the content assets and market them to a list or to lists from other lead gen providers. And that’s where the inefficiency begins.
Optinmonster
MAY 9, 2024
A Word of Warning Based on what I said in the preceding section, you might get ahead of yourself, thinking that the faster you build a big list, the better. Buying email lists from list brokers is a bad idea. You may already have email lists from one of your previous direct marketing campaigns. Don’t do it.
The Customer
AUGUST 30, 2019
How would you rate our customer service? Business Insider ran an article last year about how “Stores ‘bludgeon’ their customers ‘to death’ with emails.” and a request to evaluate the way a customer service rep handled your question about returning a pair of weirdly shaped jeans. Brands send emails. How did we do?”
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