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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. Trace Customer Touch points.

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How Organic Search Rankings Can Help You Save Money on Paid Search Marketing

Marketing Insider Group

Once you’ve gained visibility on SERPs, an organic marketing strategy keeps traffic flowing for years with minimal effort. Once you dominate SERPs, you gain domain authority and credibility, and ultimately stomp out the competition. PPC advertising requires maintenance and manipulation to see success. Build Branding.

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How to Use Content to Boost Your SEO Strategy

Marketing Insider Group

Just releasing a blast of random blog posts or press releases isn’t likely to give you impressive SERP gains. You definitely want quality content publishing at a good pace, but you need to have the right strategy in place to ensure it’s accomplishing the right goals. But what type of content will give you the best results?

SEO 260
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8 Signs You Need an Agency’s Digital Marketing Services

Marketing Insider Group

Hiring a digital marketing service will give you a fresh new perspective from professionals who have the experience and expertise to help you understand why your content isn’t performing. Once that’s figured out, they can help you develop a customized strategy that will work for your specific brand. Not sure how to do this effectively?

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How Long Does It Take for Content Marketing to Work?

Marketing Insider Group

SEMrush found that some of the top content marketing goals include generating more quality leads, attracting more traffic to the website, improving brand awareness, and improving customer loyalty and engagement. Generate 100 marketing-qualified leads per month on average in Q2. You Don’t Publish Consistently.

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How to Develop a Content Strategy (with Examples)

Marketing Insider Group

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website. Any company can publish content with fairly minimal effort.

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How to Improve Your Content Marketing Results

Marketing Insider Group

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. What Content Marketing Results Do You Want? Let’s say you run a marketing agency.