Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. This personal touch creates trust, enhances customer satisfaction, and fosters meaningful connections.

Marketing AI 244

Marketing AI B2B Marketing Planning Allocation 244

Seismic

AUGUST 31, 2023

But when it comes to understanding how AI works, knowing when to use it, and how to integrate AI into our existing workflows for better efficiency, it can be challenging. With AI, organizations can truly personalize every outreach and interaction they have with prospects and customers. Ready to learn more?

Marketing AI 99

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 99

Marketing Insider Group

APRIL 8, 2024

That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements. Understanding CustomGPT At its core, CustomGPT is a version of OpenAI’s famed Generative Pre-trained Transformer (GPT) models.

Work Management 249

Work Management Lead Ranking Marketing Management Training 249

SmartBug Media

MAY 22, 2024

Challenges in business are inevitable—especially when it comes to customer success (CS). Customer success leaders (CSLs) choose HubSpot® Service Hub™ when they want a unified customer database with robust integration capabilities. Strong customer service strategies begin with a few foundational elements: 1.

Hubspot 59

Hubspot Work Management Service Customer Satisfaction 59

Salesforce Marketing Cloud

OCTOBER 11, 2022

.” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Sales leaders will need to zero in on where they and their teams can increase efficiency, manage risk, and most importantly, drive revenue.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Salesforce Marketing Cloud

AUGUST 30, 2023

Customer expectations have never been higher. According to our research, 88% of customers say the experience a company provides is just as important as its products or services. That’s why you need the best field service management software to make the customer experience as effective as your service. The result?

Work Management 52

Work Management Marketing Management Efficiency Service 52

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. Consequently, you impact the experience.

Customer Satisfaction 123

Customer Satisfaction Work Management Lead Scoring Lead Ranking 123

Televerde

MAY 21, 2024

Quick Takeaways: Workforce optimization is a holistic approach to maximizing the efficiency and effectiveness of your company’s human resources. Workforce optimization (WFO) improves overall business performance by enhancing the efficiency and effectiveness of employee resources.

Optimization 52

Optimization Customer Satisfaction Allocation Work Management 52

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. 3 Reasons to Engage in Process Mapping If you care about enhancing efficiency and productivity, reducing costs, minimizing errors and risk, and optimizing results, process management matters. Process mapping provides a clear roadmap for improvement and optimization.

Process 233

Process Optimization Work Management Marketing Management 233

Salesforce Marketing Cloud

JUNE 29, 2022

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. Automation for every team.

Efficiency 98

Efficiency Marketing AI Automation Product 98

Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Without their knowledge and expertise, you put customer satisfaction at risk.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Salesforce Marketing Cloud

MAY 15, 2024

Today’s customers are tired of repeating themselves. They want a connected experience across all customer service channels, from live chat to voice. That’s why an omnichannel contact center needs to be part of your customer service strategy. What you’ll learn: What is an omnichannel contact center?

Contacts 98

Contacts Work Management SMS Training 98

Seismic

MARCH 26, 2024

Learn how to decide where training lives and how to incorporate it into your readiness program. And, I’ve seen training and enablement drastically change over the course of the decade. Back then, nearly everyone was in an office and received their enablement through in-person, training sessions.

Peer-to-peer 118

Peer-to-peer Effectiveness Training Advertising Mediums 118

Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. Customer needs are a moving target, and so are personas.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Martech

APRIL 12, 2024

They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level. Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends.

Budget Programs 112

Budget Programs Work Management Allocation Product 112

Vision Edge Marketing

FEBRUARY 13, 2024

Adaptability : The ability to iterate allows organizations to adapt to evolving market conditions and customer preferences, ensuring your organization stays relevant and competitive. For instance, a B2B software provider receiving consistent customer feedback regarding usability issues signals the need to iterate.

Work Management 233

Work Management Terms and Conditions Marketing Management Lead Scoring 233

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Work Management 101

Work Management Brand Identity Branding Customer Satisfaction 101

ClickDimensions

DECEMBER 28, 2023

This misalignment can lead to missed opportunities, frustrated customers, and ultimately hindered growth. When sales and marketing teams aren’t on the same page, they may inadvertently convey conflicting information to potential and existing customers. This can lead to confusion and erode trust.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

ClickDimensions

NOVEMBER 28, 2023

Customer Frustration 4. Invest in Training and Education In this blog post, we’ll delve into the detrimental effects of these silos and provide actionable insights on how SMBs can break free from these constraints for enhanced efficiency and profitability. Page Contents Toggle 5 Siloed Data Problems 1.

SMB 98

SMB Work Management Marketing Management Customer Satisfaction 98

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge? What is AI?

Marketing AI 116

Marketing AI Lead Ranking Work Management Lead Scoring 116

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Salesforce Marketing Cloud

MAY 1, 2024

Your coffee doesn’t seem strong enough to tackle the neverending queue of customer queries and complaints. Decreased satisfaction. Have you stopped taking pride in resolving customer issues? Do you have trouble finding joy or satisfaction in your achievements? Irritability with colleagues or customers.

Customer Satisfaction 59

Customer Satisfaction Work Management Training Fulfillment 59

Martech

JANUARY 29, 2024

I am trained with MarTech content. Personalized Marketing: Startups can use generative AI to analyze customer data and create personalized marketing campaigns. By understanding individual preferences and behaviors, AI can deliver targeted messages, recommendations, and offers, leading to higher customer engagement and conversion rates.

Startups 110

Startups Marketing AI Best Practices Customer Satisfaction 110

Seismic

FEBRUARY 6, 2024

By embracing a comprehensive evaluation process, you can ensure that your sales team operates efficiently and contributes to your organization’s goals and objectives. Evaluating sales performance includes data and metrics as well as customer satisfaction, sales strategies, and greater alignment across the organization.

Peer-to-peer 113

Peer-to-peer Customer Satisfaction Conversion Rate Training 113

SalesGrape

NOVEMBER 18, 2023

Unlike traditional consumer-focused marketing efforts, B2B marketing targets other businesses or organizations as customers. This real-time interaction enables marketers to address objections effectively and provide additional information as needed, increasing the chances of converting prospects into customers.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

Webbiquity

JULY 19, 2022

Which skills can the team (marketing, sales, customer service, production, etc.) improve to achieve the desired result in a more efficient way? Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. NPS (Net Promoter Score).

Lead Scoring 292

Lead Scoring Lead Ranking ROI Enterprise Management 292

SmartBug Media

AUGUST 4, 2023

Every business, regardless of size or industry, understands one thing: Keeping customers happy is a key factor of success. This is especially true for software-as-a-service (SaaS) businesses, in which customer happiness directly influences the ability to minimize churn, drive recurring revenue, and achieve sustainable growth.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

SmartBrief - Marketing

MARCH 5, 2024

When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. This dynamic is especially true for franchise and service-based businesses where employees are in customer-facing roles. Exceptional customer service.

Business 98

Business Allocation Lead Scoring Lead Ranking 98

Marketing Insider Group

MAY 30, 2023

But before you buy a ticket for the AI train, it’s important to understand both the benefits and limitations of using AI for small business marketing. Also, many customers prefer to communicate with a human representative rather than a chatbot. These factors can greatly affect the experience your customers have with your brand.

Small Business Marketing 249

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 249

B2B Digital Marketer

APRIL 11, 2024

In this episode, you’ll learn: The critical importance of efficient processes in B2B sales and marketing. 02:43 – 04:37) Mustafa highlights the often-overlooked importance of process in achieving B2B sales and marketing efficiency. Strategies to address common organizational gaps, particularly in lead management.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. As you craft these objectives, consider the following points: Marketing efficiency. AI can tailor customer interactions, leading to deeper engagement and loyalty. Customer insights.

Marketing AI 123

Marketing AI Contingency Planning Work Management Digital Transformation 123

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 110

Analytics Enterprise Management Work Management Business 110

Televerde

FEBRUARY 12, 2019

Skills training plays a big role in any organization. Not only must companies keep employees informed of processes and changes to effectively perform their jobs, overall employee satisfaction and experience can be greatly affected. I train the new generation of Televerdians in our Phoenix headquarters and international locations.

Training 65

Training Ideal Customer Profiles Peer-to-peer Telemarketing 65

Salesforce Marketing Cloud

NOVEMBER 6, 2023

Here’s an example: As part of their cost-saving measures, a client of mine asked their IT leader to lower call center expenses without adversely affecting customer satisfaction. As you evaluate your current process, think of generative AI as supercharging your workforce, powering it to work faster, and more efficiently and creatively.

Generation 111

Generation High Quality Lead Sales Qualified Leads Work Management 111

Salesforce Marketing Cloud

NOVEMBER 20, 2023

Or, as a service agent, suddenly having the superpower to know when a customer is likely to churn — and what you can do to prevent it. These are real-world applications of today’s customer service analytics. Every day, customers reach out to your contact center for help. Watch the demo What is customer service analytics?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale. What is intelligent automation (IA)?

Marketing AI 101

Marketing AI Work Management Automation Marketing Management 101