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How to Validate Your Messaging and Positioning to Vet Your Story | What’s Your Edge?

Vision Edge Marketing

Successful positioning and messaging are the ingredients for writing and telling your business’s story, so it engages customers, evokes emotions, and drives action. A successful story demands more than creative flair—it requires rigorous research , customer-centricity, and validation. In this episode of What’s Your Edge?,

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The Impact Of AI On B2B Customer Satisfaction

Valasys

Customer service and support in the B2B domain have experienced an amazing evolution over the years. The start of repeated payment models and the transition toward customer success have drawn powerful landmarks in this advancement.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors.

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The power of a ‘real-time’ content marketing strategy

Tomorrow People

The simplest argument in favour of building real-time content into your strategy is that customer engagement skyrockets. 56% said it increased customer satisfaction and positive brand sentiment. 56% said it increased customer satisfaction and positive brand sentiment.

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Your Commerce Team Can Do More With Less – Our Research Shows How

Salesforce Marketing Cloud

Insights from the new State of Commerce report show that businesses are laser-focused on three key areas: A need for speed: keeping up with swift market changes requires agility Data, data, data: it’s the fuel that drives better business decisions New channels: staying relevant and visible to your customers is key. Customers are, too.

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Call Center Burnout: 8 Signs You’re Hitting a Wall — and How To Bounce Back

Salesforce Marketing Cloud

Your coffee doesn’t seem strong enough to tackle the neverending queue of customer queries and complaints. We’ll also discuss how service leaders can foster a more positive work environment — and how technologies like artificial intelligence (AI) can transform the daily grind into a more manageable and fulfilling experience.

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Managing Customer Relationships and Sales Orders Effectively

Valasys

Today’s fast-paced business world requires efficient management of customer relationships and sales orders to achieve sustainable success. Focusing on this aspect of their operations enables companies to not only satisfy their customers but also streamline processes, ultimately leading to higher profitability.