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What Is a Customer Satisfaction Survey? Importance, Types, and Tips

Salesforce Marketing Cloud

How can you find out if your customers are happy (or not) with your business? Ask them in a customer satisfaction survey. After all, insight about the customer experience is critical. You can’t measure customer satisfaction without it. What you’ll learn: What is a customer satisfaction survey?

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Top Customer Retention Strategies for B2B Marketers in 2023

Marketing Insider Group

Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable. No one likes losing customers, but it does happen. Here are key customer retention strategies your business should consider for 2023. Google knows the value of relevant content, and so do your customers.

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5 ways to capture the voice of the customer (VoC) for category-leading positioning

Tomorrow People

Brands must position and reposition themselves to evolve with changing customer preferences and stay ahead of market trends – but without validated audience insights, their strategies risk falling flat. This is why voice of the customer data (VoC) is so important. What is ‘voice of the customer’ (VoC)?

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Why You Need a Killer LinkedIn Headline (and How to Create One That Will Get You Noticed)

Trade Press Services Newsletter

Here’s an example of the power of action words: Before: Worked with management on various customer service projects. After: Collaborated with cross-departmental stakeholders to develop and implement new customer-service initiatives, resulting in a 65 percent lift in customer satisfaction ratings.

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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

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How to Use Social Listening to Retain More Customers

Webbiquity

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

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Likert Scale 101: A Comprehensive Guide for Every Marketer

Outgrow

Figuring out what customers really think about a brand is like solving a puzzle. Brands are curious to know how much their customers like them, but guess what? It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. We’ve all been there!

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