SendX

DECEMBER 7, 2020

Increasing Audience Engagement Rates When it comes to email marketing, low engagement rates are a universal problem. When surveyed, 58% of marketers said they needed to increase theirs, and 44% of those were failing at doing so ( The Marketing Scope 2019). These statistics might be misleading.

Email Marketing 214

Email Marketing Work Management Marketing Management Open Rate 214

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customizing subject lines using user data can increase open rates. It’s very important because using personalization in subject lines can increase open rates by 22%.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

KoMarketing Associates

MARCH 6, 2020

Campaign Monitor recently published its “US Email Marketing Benchmarks (2020): By Day and Industry” guide, and statistics showed that Tuesday and Thursday generally have the highest click-through rates (2.6%). Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Email Campaigns 276

Email Campaigns Email Marketing Campaigns Open Rate 276

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. The average open rate in email marketing ~20%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. The latest email users statistics for the US show that 90% of people older than 15 use email. The penetration rate is 90% or higher for 15-24 and 45-64 as well. Personalized emails deliver 6x higher transaction rates.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

KoMarketing Associates

MAY 22, 2018

GetResponse and SmartInsights recently conducted the “Email Marketing and Automation Excellence 2018” report, and statistics showed that 28 percent of respondents consider themselves to be “basic” when it comes to email marketing automation. This is to say that they do not use many of the features of marketing automation.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

Outgrow

MAY 26, 2021

31 Essential Post-Pandemic Ecommerce Statistics. And we’ve got the latest eCommerce statistics to show it! General Post-Pandemic Ecommerce Statistics. Another interesting eCommerce statistic is that there was a whopping 170% increase in the sale of luxury goods in late 2020. Email Ecommerce Statistics.

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52

Outgrow

DECEMBER 26, 2019

19 Personalization Statistics you Need To Know In 2019. And statistics have proven this to us time and again. We have compiled a list of personalization statistics that should convince you to focus your company’s marketing strategy on personalized content. Personalized emails tend to deliver 6 times higher transaction rates.

Statistics 70

Statistics Personalization Outgrow Purchase Intent 70

KoMarketing Associates

JUNE 11, 2020

Newoldstamp recently published “The State of Business Email Marketing” report, and statistics showed that the majority of email marketers (82%) use their signature to boost brand awareness. The most common barriers associated with email marketing were click-through rates (53%), open rates (42%) and list fatigue (36%).

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. You’ll get high ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Optinmonster

JUNE 4, 2021

In this post, we’ll share the best time to send emails based on recent marketing statistics. There’s a ton of data and statistics out there to tell you when you should be sending out emails. There’s a ton of data and statistics out there to tell you when you should be sending out emails. HubSpot Statistics.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Atomic Reach

JUNE 3, 2019

If you are stepping into the world of e-commerce, we invite you to take a look at the below statistics to help you create strategies to better reach your online audience. E-Commerce Industry and Demographic Statistics. Before you open your next e-commerce store, you have to know exactly what you are getting into.

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Personalization in subject lines increased open rates by 23.6%. Opens can also be increased by adding an emoji.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

RebelMouse

JANUARY 5, 2024

Email Subject Lines: A/B test subject lines in email marketing campaigns to boost open rates and CTR. Layout and Navigation: Test different layouts and navigation structures, such as adding sticky elements or a scroll-to-top menu button to optimize the user flow and reduce bounce rates.

Marketing Websites 111

Marketing Websites Sample CTR Click Rate 111

SendX

AUGUST 20, 2020

Source: clemensvdlinden.com 1) Open rate This metric reflects the number of people from your email list who clicked on your emails. According to statistics, 47% of people note that subject lines are the main factor that determines whether they decide to open emails or not. What Metrics You Should Analyze?

Analytics 195

Analytics Conversion Tips Click Rate 195

SendX

FEBRUARY 26, 2021

Use information collected from other business dealings, or surveys taken from opt-in forms or other lead magnets to build out a client persona for your email list. This statistic paints a little bit of a grim picture, but you have to realize that it’s lumping a lot of different websites together.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Martech

JANUARY 8, 2024

Analyze the engagement metrics, such as open rate and click-to-open rate. It is recommended to run the test for a sufficient period to gather statistically significant results, typically between four to eight weeks. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

SMS 69

SMS Marketing AI Best Practices CMO 69

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Open Rate The email open rate tells you what percentage of recipients opened a specific email out of the total number sent.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Take a look at this collection of statistics to find out. 82% of marketers report increased open rates with rich email personalization.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 109

Open Rate Click Rate CAN-SPAM Advertising Benchmark 109

Martech

NOVEMBER 20, 2023

Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Feedback and surveys. Use survey responses as triggers. Event registrations and webinar attendance. Customize communications for event-goers.

Email Marketing 127

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 127

Only B2B

JULY 7, 2023

In this comprehensive guide, we will explore what a B2B email list entails, give practicable way to build one from scratch, discuss proven strategies for list growth, examine effective lead nurturing methodologies, analyze relevant data and statistics, explore the future of B2B list building , and conclude with crucial insights for success.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Only B2B

JUNE 27, 2023

In this comprehensive blog, we will delve into a wealth of powerful tips and techniques for B2B appointment setting , underpinned by relevant data and compelling statistics. According to research, personalized emails have a 26% higher open rate and a 41% higher click-through rate compared to generic emails.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Tips Lead Scoring 62

Launch Marketing

JUNE 16, 2021

With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year. These statistics are useful when determining how far in advance to start sending promotional emails. The majority register up to one week before the event.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Marketing Insider Group

AUGUST 3, 2020

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. Reduces Costs and Eliminates Monotony. Choose the Right Tools.

Marketing Automation Services 313

Marketing Automation Services Multivariate analysis Marketing Automation Automation 313

Porch Group Media

JANUARY 14, 2023

Email personalization increases open rates by 26% and generates a 760% increase in email revenue. Email Personalization Statistics Campaigns that use email personalization perform better overall. Additionally, 66% of buyers think seeing non-personalized material would deter them from making a purchase.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

DotDigital

MAY 20, 2021

SMS marketing has a 98% open rate. Click-through rates on SMS offer messages are 9.18% higher than any other digital channel. If you want great results immediately, all you have to do is remember the power of SMS shown in these SMS marketing statistics. . Competitions and surveys . Expiry periods .

SMS 98

SMS Advertising Channels Trigger Marketing Open Rate 98

Launch Marketing

DECEMBER 18, 2019

When surveyed, 72% of B2B buyers expect companies to personalize communication with them. Creative and personalized subject lines get a 26% higher chance of being opened than bland, generic phrases. Forbes found that 56% of brands using an emoji in their subject line had a higher open rate than those that did not.

Email Marketing 84

Email Marketing Marketing Strategy Marketing & Strategy B2B Marketing 84

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. Most email statistics point to the growing trend of accessing inbox from mobile devices.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Image credit: Survey Anyplace. Personalization in Email Marketing.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Sprout Social

MAY 9, 2023

AI prompts can help you develop email subject lines that get better open rates, develop personalized content adapted to buyer personas, drive conversations based on intent and engage with each prospect/client individually. This leads to stronger connections and loyalty that stimulate your sales.

Marketing AI 129

Marketing AI Lead Ranking Paid Search Agency Marketing Management 129

Outgrow

APRIL 29, 2024

Numbers: Statistics like “X people use this product” or “Y customers satisfied” create a sense of popularity and validation. Include in Email Marketing Use social proof in your email marketing campaigns to increase open rates and click-through rates.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

Zoominfo

OCTOBER 23, 2018

But after all that work, you find out your carefully crafted marketing email has a record low open rate. Consider this statistic: 81% of content marketers believe interactive content grabs attention more effectively than static content ( source ). Experiment with send times.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Outgrow

MARCH 2, 2021

Pro Tip 1: Create your own Brand Awareness survey easily with Outgrow to learn the best way to launch your product! . The best way to do so would be to send out surveys and polls to your audience and provide them with incentives upon filling your forms. . Hence, it can help increase click-to-open rates. .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

PureB2B

JUNE 16, 2022

Statistics show that email marketing boasts an ROI of? $42 Emails also help you collect first-party data by tracking metrics such as click-throughs, open rate, and forwarding rate. Furthermore, you can use emails to send surveys and content offers—from eBooks to free webinars—to nurture and qualify leads. .

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62