article thumbnail

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the back burner because of pressing deadlines and priorities.

article thumbnail

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

You have their name, email, and location, but other attributes like their job title or company size have a big influence on where that lead lands on the lead scoring scale. This is another area where you miss utilizing your CRM data to the fullest.

article thumbnail

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

You have their name, email, and location, but other attributes like their job title or company size have a big influence on where that lead lands on the lead scoring scale. This is another area where you miss utilizing your CRM data to the fullest.