Database Marketing Landing Pages Reachforce Sales Qualified Leads 
The Point
JANUARY 6, 2014
Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. Fortunately, there’s a part of your paid search program over which you have much more control: landing pages.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
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