Database Marketing PR Reachforce Verticals 
The Point
JANUARY 6, 2014
Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Most every B2B company has a target audience consisting of multiple buyer personas – whether job titles or verticals. Make your blog count.
Online Marketing Institute
JULY 31, 2009
Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Sales needs to truly buy-in that fewer leads of higher quality is what they really want from marketing. 2) Email services – Julie Katz at Forrester writes about this group. Thanks again.
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