Salesforce Marketing Cloud
APRIL 21, 2022
The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Build relationships with the digital-first customer.
Martech
APRIL 23, 2024
For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021.
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ActiveDEMAND
SEPTEMBER 1, 2022
Google Analytics 4 vs Universal Analytics. I Like Using Google Universal Analytics. Over the last few years, privacy and how companies are using customer data has become a high-priority issue, and governments have implemented GDPR, CASL, CCPA to try and enforce responsible data management. Why Do I Have to Switch to GA4?
Convert
MARCH 9, 2023
It’ll go the way of Google Stadia, Hangouts, and Google+. Another year, another Google product killed. Before the official sunset announcement from Google, the rumor mills had been churning for quite some time. Certified Google Optimize experts knew of the sunset since March 2022. But here’s the thing.
Convert
MARCH 9, 2023
It’ll go the way of Google Stadia, Hangouts, and Google+. Another year, another Google product killed. Before the official sunset announcement from Google, the rumor mills had been churning for quite some time. Certified Google Optimize experts knew of the sunset since March 2022. But here’s the thing.
seo.co
MAY 16, 2021
Google Search Console. Formerly known as Google Webmaster Tools, Google Search Console is a free tool that helps webmasters monitor Google search rankings and troubleshoot certain technical problems. Google Analytics. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign.
Convert
APRIL 20, 2022
We’ll delve into changes in consumer behavior that will persist long after the pandemic, dealing with rampant competition, and being ready for the repercussions of privacy regulations. Mounting consumer pressure, alongside regulatory changes in Europe and California , has led to Google’s plans to ban third-party cookies.
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