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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. Opt-Out Method. This often surprises people.

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Data Privacy Terminology 101

Zoominfo

General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals. Compliance measures include categorizing the types of data that need protection and specifying what steps to take concerning each data type under the applicable rule. Opt In/Opt Out.

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What Is a Double Opt-in? How to Choose Between Double Opt-In vs. Single Opt-In

Optinmonster

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. What Is Double Opt-in?

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Data Privacy Terminology 101

Zoominfo

General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals. Compliance measures include categorizing the types of data that need protection and specifying what steps to take concerning each data type under the applicable rule.

Privacy 100
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PayPal’s new ad business could be good news for financial marketing

illumin

This could spell out opportunities and huge potential for financial services marketing. The company, by default, will include data from all PayPal and Venmo users, but customers can opt-out if they prefer. PayPal just announced its new advertising business venture.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. An opt-out can be as easy as an unsubscribe link.

CAN-SPAM 182
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Third-Party Lead Generation and GDPR Compliance

Zoominfo

The UK will likely be governed by GDPR rules for a while. Compliance with consent language and processes rules. Compliance with cross-border data transfer rules. 2. Create and centralize opt-in language for easy, consistent distribution. Step two is to tackle opt-in language. Keep all opt-in boxes unchecked.