article thumbnail

Why are my open rates dropping?

ConvertKit

If you see a sudden and dramatic drop in your open rates, don’t panic. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success. In this episode, Alyssa and Melissa outline the questions every email marketer should ask themselves if and when their open rates drop.

article thumbnail

100% Inbox Deliverability: Truth & Proven Tips (Works on Cold List Too)

SendX

His browser history never had an entry about email deliverability. All of his focus was on dashing templates or quirky subject lines. Then Morty saw a drop in his open rates, click rate. Upon reading more about it on our blogs, he discovered the cause to be the low email deliverability.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Optimize your Email Deliverability: A Look at Heinz Marketing

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. But the weird thing was – our deliverability hasn’t always been bad. Not only that, but our click to open rate went from 2.2% Embarrassingly bad.

article thumbnail

Evaluate Your Email Performance with an Email Reporting Template

Litmus

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 102
article thumbnail

Welcome Emails: Inspiring Ideas New Customers Will Love

Act-On

Do you know the average open rate for an email? Want to know the average open rate for a welcome email? They’re excited about their new product or service, ready to get started, and very likely to open an email you send them. Use the welcome email template as inspiration so you don’t have to start from scratch.

article thumbnail

9 Steps to Improve Email Deliverability

ConvertKit

All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

article thumbnail

Evaluate Your Email Performance with an Email Reporting Template

Litmus

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons. Click-through rate.