Spiralytics

MAY 23, 2024

Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. Luckily, there are methods to optimize your emails for optimal deliverability and navigate smoothly through the spam filters. Email spam filters are useful in deciding which messages end up in your inbox.

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

ConvertKit

APRIL 26, 2019

All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

ConvertKit

MARCH 25, 2019

All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. In short, when you choose double opt-ins for your email marketing, users don’t automatically go onto your email list when they sign up.

Opt-in 109

Opt-in Opt-out CAN-SPAM Deliverability 109

Valasys

AUGUST 6, 2021

It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

ConvertKit

DECEMBER 3, 2019

My name is Alyssa Dulin and I’m the Deliverability Lead here at ConvertKit. Before we dive into what my role entails, let’s define deliverability. There are two terms that are often used interchangeably, but actually have different meanings: delivery and deliverability. ConvertKit’s role in deliverability. list health.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52

SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, here are several methods for lowering email bounce rate and improving email deliverability.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. But there’s another side to this story that you need to be aware of: Subscriber engagement plays a huge role in email deliverability. How can they do that?

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. One thing to consider if you are having severe deliverability challenges is a double opt-in email. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. What best practices should we put in place?

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. The Ultimate Email Marketing Trends in 2023. You just have to be consistent with your current email marketing strategy.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

SendX

MAY 21, 2021

There are rumours that email marketing will soon be dead and it does not lead to good returns. I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 What is B2C Marketing?

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Conversions and conversion rate. What about the open rate?

Webinar Metrics 113

Webinar Metrics Deliverability CAN-SPAM Co-Registration 113

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. What Is Data Driven Marketing (And What It Is Not). Data driven marketing is an approach used to gain insights and identify trends about your customers and how they behave. Email makes all of your marketing better.

Deliverability 92

Deliverability Trigger Marketing Work Management Marketing Management 92

Webbiquity

FEBRUARY 5, 2021

This leaves the businesses that are opening back up with a smaller top-funnel, without much to invest in terms of marketing and growth to recover in 2021. And that is where conversion rate optimization will play a vital role. This makes conversion rate optimization a recurring need. What is Conversion Optimization?

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

SendX

JUNE 10, 2020

Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%. But did you know that both March and April witnessed an increase in open rates with nearly four-point increases for both months from 2019 to 2020—an increase of more than 20% (Campaign Monitor, 2020).

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Zoominfo

JANUARY 31, 2023

OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses. Building a TAM list Company A built out a search on ZoomInfo and found 3,958 companies that fit this market in five minutes. Any responses from yesterday’s outreach? You respond to them. One asking to stop sending emails.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. But here’s the problem: most email marketing advice is aimed at brands with massive audiences. Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

DiscoverOrg

APRIL 20, 2017

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. These are still great ways of predicting how an organization will perform, especially when entering a new market or rolling out a new product for feature. Better demand generation.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Litmus

MARCH 16, 2020

Email is the most powerful channel to stay connected to your customers , so brands are turning to their email marketing teams to keep customers and prospects informed—and to build trust in times of uncertainty. Unfortunately, we run the risk of alienating our communities by “marketing as usual” during trying times. .

Tips 125

Tips Effectiveness Paid Search Agency Deliverability 125

SmartBug Media

JUNE 7, 2021

In fact, Litmus Research found that the ROI on email marketing is 38-to-1. Why wouldn’t you want to optimize your email marketing strategy? To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Open Rates. Ensure Optimal Deliverability.

Click Rate 105

Click Rate Deliverability Open Rate Mobile Marketing 105

Optinmonster

AUGUST 16, 2023

Marketing automation has come a long way , and bulk email services are at the forefront. These tools allow you to reach more subscribers and achieve higher open and click rates. Bulk email services allow you to send a large number of marketing emails to your targeted audience simultaneously.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Vision6

AUGUST 3, 2021

Apple announced its iOS 15 updates in June, and the email marketing community was sent into a panic frenzy. While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. How will it affect email marketing?

Privacy Protection 105

Privacy Protection Privacy Email Marketing Planning 105

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. So timing is crucial.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. So timing is crucial.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. To discuss these upcoming changes, we invited Chad White, Head of research for Oracle Marketing Consulting, to join us on Real Time Banter. ” What metrics should marketers hone in on during this time? .

Privacy Protection 136

Privacy Protection Privacy Click Rate Custom Publishing 136

Sage Marketing

AUGUST 21, 2023

In today’s fast-paced business landscape, B2B marketers are constantly seeking ways to enhance efficiency and deliver personalized communication at scale. B2B email automation emerges as a powerful tool to streamline marketing processes, nurture leads, and drive conversions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

Litmus

SEPTEMBER 17, 2021

Not the fresh start you want for your email marketing program. You’re seeing massive deliverability issues and need to start over. Then your deliverability has a solid foundation moving forward, as long as you maintain positive sending standards. Only if your reputation and deliverability are completely trashed.

Domain 73

Domain Planning Deliverability CAN-SPAM 73