article thumbnail

Demand Generation vs. Lead Generation: Key Differences, Strategies, and More

DealSignal

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. The goal of any demand generation manager or marketing lead is to create brand awareness and interest.

article thumbnail

Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

article thumbnail

Let Search Intent Lead the Way: 5 Intent Data Use Cases

DealSignal

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Learn more about Intent Data Use Cases.

article thumbnail

Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

By using a third-party AI-driven data platform , you can verify contact accuracy on demand, also receiving enriched contact attributes. DealSignal’s Contact Discovery tool also can provide your team with accurate, up-to-date information on decision-makers you’ve identified as viable leads. #3

article thumbnail

Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

As stated in Netline’s annual report, 2019 State of B2B Content Consumption & Demand Report, Audience Explorer is a breeze of fresh innovation in Netline & its historic launch will facilitate marketers to track & quantify the potential & exiting buyers’ engagement, in a transparent & unbiased manner. About Netline.

article thumbnail

Intent Data : How to Use it to Generate Quality Sales and Marketing Leads

DealSignal

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals. Third-party intent data.