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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

You can also invest in automation tools that help you discover new, hot leads based on intent. If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. What types of intent data are there? How easy is it to use your platform? Does it integrate well with my team’s CRM?

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

Request a demo now and see how DealSignal can fuel your revenue engine! GET THE DEMO! #2 2 Use lookalike modeling to identify new leads to focus on An effective one among the 7 key ABM tactics is to leverage your existing account data to find similar companies that could be ideal clients. GET THE DEMO!