Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 103

Webinar Metrics Tips Marketing Automation Services Thought Leadership 103

The Point

APRIL 22, 2020

Minimize risk by posting multiple assets with a mix of topics and form-factors (ebooks, Webinars, third party reports). Remember, thought leadership content will typically drive more leads, but leads that convert more slowly. A Nurture Strategy for Content Syndication Leads Click To Tweet.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Zoominfo

FEBRUARY 25, 2021

What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. The end game?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

The Point

OCTOBER 30, 2013

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. Why is that necessary when we already know who these people are? Aren’t we just making it more difficult for people to respond?”. Here’s why: 1. A click is not a response.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Martech

APRIL 22, 2024

Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry. Here are some key strategies to consider: 1.

Lead Generation 104

Lead Generation Lead Ranking Tactics Lead Scoring 104

Heinz Marketing

APRIL 19, 2022

So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today. Under this new digital landscape that modern B2B customers are adapting to, there are new lead generations trends developing alongside it them. Leads: How do You Classify Them?

Lead Generation 103

Lead Generation Webinar Metrics Sales Qualified Leads Generation 103

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. They’re not a lead volume driver. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Adobe Experience Cloud Blog

JUNE 28, 2017

But few companies produce videos that are ready to be inserted into automated nurturing campaigns. Typically, they think about making traditional genres of video content—explainer, demo, webinar, etc. The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content? ,

Lead Nurturing 134

Lead Nurturing Top of Funnel Video Marketing Account Based Marketing 134

Zoominfo

FEBRUARY 25, 2021

What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. The end game?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

DealSignal

FEBRUARY 23, 2023

In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent. 10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

LeadSloth

AUGUST 24, 2010

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. What is a B2B Email List? Must Read: How to Build an Email List Fast? Require registration to gather contact details and expand your email list.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Sharpspring

JANUARY 17, 2019

Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. Read on for 7 ways to get the most out of webinars for lead nurturing.

Webinar Metrics 45

Webinar Metrics Lead Scoring Lead Ranking Ideal Customer Profiles 45

Valasys

FEBRUARY 13, 2024

It transcends traditional marketing methods by harnessing data-driven strategies, innovative technologies, and personalized experiences to attract, engage, and retain clients. Drive Revenue Growth: Generate qualified leads, guide them through the sales funnel, and ultimately boost revenue through well-planned marketing initiatives.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

The Point

FEBRUARY 28, 2023

A qualified agency can advise on the best use of funds and provide the expertise (strategy, creative, media, marketing ops) to maximize results. The sales team may want demo requests but the best option may be a content asset (say, an ebook) that appeals to someone with the problem that your solution can solve. Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. Here are some key metrics to consider: Website traffic.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Sharpspring

FEBRUARY 10, 2022

Good marketers know that not every strategy is created equal. Sure, many strategies are effective across industries, such as social media and email marketing. But marketers still need to understand their audience and which strategies work for them. And remember that business audiences are often busy.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

Only B2B

MARCH 20, 2024

Defining MQLs and HQLs MQLs (Marketing Qualified Leads): These leads have shown initial interest in your offerings. They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. Attending webinars or events. Signing up for your email list.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

The Point

APRIL 16, 2019

One of the most critical success factors in any B2B search campaign, and yet an area where very few companies invest enough time and attention, is offer strategy. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Only B2B

MARCH 27, 2024

Sales Accepted Leads (SALs): MQLs that the sales team agrees to investigate further. Qualification involves calls, needs assessments, or demos to assess budget, authority, timeline, and pain points. Sales Qualified Leads (SQLs): Leads who successfully pass the sales team’s qualification process. Acme Inc.,

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

The Point

SEPTEMBER 24, 2012

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours?

Promotion 100

Promotion Product Tips Webinar Metrics 100

SmartBug Media

JULY 1, 2021

Workflows, sales sequences, lead scoring, the list goes on—with so many possibilities to incorporate marketing automation into your HubSpot instance, it’s hard to know where to start. We’ve narrowed down our favorite tactics to incorporate into your strategy. Clicked on 2+ marketing emails (score: 10 points). Abandoned cart.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

ClearVoice

MARCH 14, 2023

In this guide, we’ll discuss why CTAs are important, what a successful CTA strategy looks like, and the best practices to remember. A CTA is a brief instruction or statement that incites an audience to perform a specific action. BigCommerce: “Request Demo” above the fold and in the sticky header menu.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Urgency Marketing Landing Pages 52

Rev

MARCH 8, 2023

So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line. This process can involve various activities such as identifying market segments, setting pricing strategies and converting leads to customers.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

GreenRope

MARCH 8, 2016

How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Use this as a guide for your own lead nurturing campaigns.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Use this as a guide for your own lead nurturing campaigns.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Use this as a guide for your own lead nurturing campaigns.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Use this as a guide for your own lead nurturing campaigns.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Use this as a guide for your own lead nurturing campaigns.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Use this as a guide for your own lead nurturing campaigns.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Use this as a guide for your own lead nurturing campaigns.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Use this as a guide for your own lead nurturing campaigns.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Use this as a guide for your own lead nurturing campaigns.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Use this as a guide for your own lead nurturing campaigns.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40