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Intent Data: The Good, the Bad, and the Illegal

Terminus

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . This approach paints a richer, more holistic, and more reliable picture of intent data than the exact match, utilized in keyword-based intent data. Publisher Co-Ops. Image courtesy of Bombora.

article thumbnail

Intent Data: The Good, the Bad, and the Illegal

Terminus

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . This approach paints a richer, more holistic, and more reliable picture of intent data than the exact match, utilized in keyword-based intent data. Image courtesy of Bombora.