DealSignal

APRIL 10, 2024

Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Aberdeen

NOVEMBER 5, 2019

It requires a comprehensive and enlightened approach that uses intent data to be successful. However, intent-fueled programmatic ads allow marketers to target companies/users based on whether or not they demonstrate intent to buy. What third-party data sources do they use? Align Your Channel. Final Thoughts.

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

Madison Logic

FEBRUARY 10, 2023

Many vendors require at least a year-long contract; if the company just purchased a competitor’s product, it is unlikely to learn more about your product. Checkpoint: Working with your data and a partner, you should have a stronger ICP(s) than what you started with that you can use to build an effective target account list.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

DiscoverOrg

AUGUST 7, 2018

Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. Here is a comprehensive introduction to intent data – and how sales and marketing teams are using it to beat competitors to the door, and shortcut a long sales cycle. What is Intent data?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314