Demonstrating Intent Intent Signal Intent-based Leads Open Rate 
DealSignal
AUGUST 30, 2021
When messaging is fine-tuned to the recipient, you’re more likely to see higher KPIs like open rate, click-through rate, and more. If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy.
DealSignal
JANUARY 25, 2023
When messaging is fine-tuned to the recipient, you’re more likely to see higher KPIs like open rate, click-through rate, and more. For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey or even a combination of data points.
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