article thumbnail

SEO Terms: A Glossary of Common Search Marketing Phrases

Top Rank Marketing

With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engine optimization. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page.

article thumbnail

8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Beginner’s Guide to Developing a Paid Search Strategy in 2023

SmartBug Media

As a business owner or marketer, you know that paid search advertising has the power to drive targeted traffic to your website. In this blog post, we will explore the key steps and best practices for creating an effective paid search strategy that maximizes your ROI and helps you achieve your business goals.

article thumbnail

7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

article thumbnail

5 Effective Paid Strategies for B2B eCommerce Companies

KoMarketing Associates

This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. Set Up Google Shopping Ads. Define Your Audience.

article thumbnail

Strategies and Trends for Effective Digital Advertising

Stevens & Tate

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. But marketing is broad and relies on several networks, platforms, and systems. What is Digital Advertising?

article thumbnail

How to Adapt Content to Rank in Voice Search Results

Contently

Forty-one percent of US adults use voice search daily. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Voice search enables instant gratification, providing an answer in seconds for about 94 percent of all search queries. Voice search is no exception.

Content 193