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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Among the many SMS platforms out there, the two most frequently used are Attentive and Klaviyo. What Is an SMS Marketing Platform? The Pros and Cons of Attentive.

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Memorial Day Email and SMS Marketing Best Practices

SmartBug Media

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Optimize for mobile.

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How to Grow SMS (Text) Marketing List on Your Site (5 Ways)

Optinmonster

Wondering how to get more subscribers on your text marketing list? The good news is, you already have a great way to grow your SMS marketing: your website! With more users than ever on mobile devices, it’s easy to convert website visitors into SMS subscribers. Why Text Marketing Is Effective.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? SMS marketing is a great way to reach your target audience with a concise and clear message.

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Why Do I Need an SMS Strategy as Part of My Retention Marketing?

SmartBug Media

Once underutilized, SMS marketing is becoming a valuable component for businesses to communicate with consumers. In fact, in recent years, some marketers have embarked on mobile-first marketing campaigns to meet consumers everywhere they are. 7 Benefits of an SMS Strategy. SMS is not a saturated channel.

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How to Create an SMS Popup With OptinMonster (Step by Step)

Optinmonster

Are you struggling to create a popup for your SMS marketing campaigns? Small businesses across the globe are embracing SMS marketing because it earns higher open rates than email. 90% of SMS messages are read within the first 3 minutes. SMS can pack an extra punch for time-sensitive offers. Sendinblue.

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